The Importance Of User Experience in SEO There is a theory that as search engine algorithms become more and more clever, that the signals received from users will play an increasingly more important part in rankings. Here at Voova Digital we constantly advise our clients on updating their sites on a continuous basis to capture…Details
Upcoming Web Design Trends Expected in 2017 Designing websites is a constant evolving art, website designers strain to make their sites the best and most striking. Over the years the evolution has given us things like; sidebars, banner ads, pop ups, social media buttons and sign up boxes. They have all added to the wow…Details
The Risks Of Using Black Hat Techniques in an SEO Campaign There are some schools of thought that feel that following the principles of solid SEO practices and generating high-quality content takes too long. Black hat SEO’s are promoters of this theory and they are ready and willing to take shortcuts that do not exactly follow…Details
Even for the seasoned SEO guru, Google Analytics can be baffling and quite overwhelming. Without have a dedicated professional at the helm of your digital marketing that understands and utilises the vast amount of data in Analytics it is hardly surprising many small companies struggle. To help such companies, it is highly useful to set…Details
Best Practices With URL’s The URL of your site is the very web presence itself, and as a basic building block is sometimes ignored or not given the attention that is deserves. The structure of a Uniform Resource Locator does reflect in your SEO attempts, and care must be used in creating it. The following…Details
Your website is never a finished article, there are always constant tweaks and improvements you can make. Take a look at our article “http://www.voovadigital.com/4-common-seo-mistakes-marketers-make/” for more infomation. And from an SEO point of view there is no stopping constantly split-testing every element.
But in reality, unless a professional digital marketing company is engaged to do this work, only so much time can be devoted to this.
Here is a quick guide how to do auditing on a regular basis.Details
The constant argument over the validity of AdWords and justifying the expense for a long campaign will go on and on. How much you should bid for your PPC is always a mute point.
Many people leave that decision to their digital marketing experts like the Voova Group who are professionals at handling a PPC campaign.
However, we have put together a selection of top tips that can help you stretch your PPC budget and make your money go further.Details