Google Algorithm

Google Algorithm

It is crucial for any SEO (Search Engine Optimisation) to be kept up-to-date with Google’s Algorithms as it will help you to acknowledge traffic patterns to your website. Every year Google will change the search algorithm around 600 times. Whereas some of the changes are minor changes, occasionally Google will include a major update. In…

SEO Techniques

5 Things that Never Change in SEO

You will probably be reading or seeing news that Google has constant algorithms updates, and each time there is a change people will be worrying about their drop in rankings. But all throughout these updates, did you know what the changes were and did you do anything about them? Here are the five things that…

Website SEO Rankings

Ten Things To Do If Your Rankings Have Dropped

Ten Things To Do If Your Rankings Have Dropped Nobody likes to see a drop in their rankings, however small that drop may be. We are all fully aware that fluctuations are inevitable, after all you are not the only person doing some sort of SEO on your website. But nevertheless, if your rankings are…

SEO / Digital Marketing Services

Guest Posting is Dead (Again)

Is Guest Posting Dead? Google has issued a warning about guest posting to build links but how relative was it? The warning was a reminder to site owners about the possible dangers of publishing content on other sites for the purpose of building inbound links. That is not to say that Google necessarily disagrees with…

SEO for Bus & Coach Operators

SEO For Bus & Coach Companies

Search Engine Optimisation (SEO) for bus and coach companies follow the same basic rules as all SEO fundamentals.

Although there are many differences between a bus company and say a site related to guitar lessons for children, the principles of achieving SEO for the site follow the same path.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.