The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include: promotional efforts made via the internet, social media, mobile phones and electronic billboards as well as via digital and television and radio channels.
Most business entrepreneurs know that no matter how good their product or services may be, if nobody is aware they exists then there is little chance of selling them.
This is where marketing steps in, to provide an awareness and demand for whatever your company produces or offers.
Sales and marketing do go hand in hand, but the old days of sales driving the philosophy of market demand is now a thing of the past. Marketing definitely leads any strategic sales plan and the complex world of marketing has to be broken down to be understood.
So what contributes towards a comprehensive marketing campaign?
Market Research, Target Market, Positioning, Competitive Analysis, Market Strategy, Monitoring Results and Branding.
Perhaps the most important piece of all this is the Market Strategy as this encompasses what most people consider as the elements of a total marketing campaign. Market Strategy incorporates;
- Direct Marketing – sales letters, brochures, flyers
- Advertising – print media, directories
- Training Programs – to increase awareness
- Write articles, give advice, become known as an expert
- Direct & personal selling
- Networking – go where your market is
- Trade Shows
- Website and digital marketing
So the question arises if this is all so complicated, where do you start?
Well there are a few factors that need to be considered, for instance if the business is a start-up or it is an existing enterprise. The size of the company and the nature of the products or services being marketed.
If speed of results is the driving factor then without doubt digital marketing can bring the quickest results.
The elements of digital marketing are;
- An engaging, responsive website
- Measured search campaigns
- Email marketing
- Add Social to the mix
- Content marketing
With more and more people interacting with brands on smartphones and tablets it is important you deliver a consistent and responsive experience across all devices.
Ensure that the user finds it easy to engage or use your website with their phones as well as their PC’s.
Embrace mobile technology as this is a rapidly growing and constantly upgrading medium.
SEO (Search engine optimisation) is still a vital part of digital marketing although has become increasingly more and more difficult. This is because there is an increased number of requirements and the complex algorithm from Google is getting better and better.
SEO is not just the only tool for search marketing. Don’t ignore pay-per-click (PPC) campaigns. The key to this is to track and measure your results so that you can maximize the value of your marketing budget.
Often overlooked as being a thing of the past and commonly recently ignored.
However, sending direct emails to your target audience is one of the most effective ways to drive traffic.
Emailing is a very low cost and a highly effective contributor to any digital marketing strategy and should not be ignored.
Social media is rapidly becoming a core part of any digital marketing plan as it gives the customer a highly exceptional service and an ever changing message about your company.
Increased social activity also gives a terrific boost to your brand’s awareness, and adds credibility to your voice. Many businesses are coming to the conclusion how important social media has become.
Companies invest heavily in content marketing and there is an increased pressure to plan, organize and deliver magical content to pull interest in your company.
Content is a huge part of the overall digital marketing plan it it also needs to be a coherent and seamless part of the agenda.
Everything in digital marketing boils down to value. Most companies have small budgets and demand high results from their digital marketing.
The only way you can judge how successful your campaign is performing is to constantly measure it.
Tweak your message often and vary it, this will extract the maximum value from all your hard planned efforts.
However you want to operate your marketing strategy it is without doubt that one of the fastest, most direct, rewarding, value-for-money components is digital marketing.
If you are looking to grow your business and reach more potential customers then talk to the Voova Group.
For more information and to get started, contact us today!
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