In over the past years, we’ve chosen different techniques to highlight our website’s content for search engine result page or SERPs. Many made through rankings on the top and others ranked in the bottom.
Good news for everyone, Google made a new all–together tool to combine the rich snippets, rich cards, and enriched search results for website content. Google has named it after the phrase “rich results” – the new rich results testing tool.
Read some of the most important factors that affected the SERPS rankings in 2017.
What is Google’s New Rich Results Tool?
Google’s new rich testing tool will analyse all types of structured data suitable to be shown in rich results. It tests all data sources on your pages such as JSON-LD, RDFa, or Microdata. The new rich tool offers a more accurate representation of the page’s appearance in search results, as well as improved handling of structured data based on dynamically loaded content.
Although at this time, the new rich testing tool can only support recipes, movies, jobs and courses. Google outlined that “this is just an initial step” and will support more data types in the course of time.
There is a lot of information about on how to optimise your page but here is an essential guide for implementing effective search engine optimisation (SEO).
How to use Google’s New Rich Results Tool?
To use the new rich testing tool, simply enter the URL (like all other Google’s testing tool), click “run test” button to run it by the tool or otherwise Google’s CAPTCHA, and review the following results. If there are any issues, an invalid code will be highlighted in the page source, so you’ll know exactly what to fix and can quickly apply the solutions.
Once you’re satisfied with the fix, use “Submit To Google” to directly index the page for search results.
If you need information in writing your content, check out this guide in making your content strategy.
Do you want to get started with rich results but a little uncertain?
Make sure to take a professional advice from a reputable digital marketing company, if you need assistance with your rich results content.
Voova Digital is a professional digital marketing company that can help improve your overall website’s traffic. They have specialists that can help explain and implement only the best SEO techniques. So contact them today to create a tailor–made comprehensive SEO and marketing strategy to move your business forward.
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