Many people get confused with the terminology often bandied around in SEO, in fact Search Engine Optimization is rarely called by its proper title itself, the very term has its own acronym.
Like many specialized industries there are unique definitions, terminologies and abbreviations regularly used in SEO and they are growing all the time. To assist with this Voova Digital have listed some of the most common terms that crop up in SEO time and again.
Asynchronous JazaScript is commonly known as Ajax, and along with XML is a particular type of computer coding what permits a website to send and accept data from a server then alter the information dynamically without having to reload.
The term algorithm is used time and again with reference to SEO, and is a very complicated program that is used by Google and other search engines to gather information and collate it to deliver a response to a query.
All search engines use algorithms or a combination of algorithms to show ranked webpages by way of a results page that is calculated on a different number of signals and ranking signals.
Anchor Text is the part of content that is often clickable to take you to a link. It provides contextual data to search engines and crawlers of what the site is actually about.
Another program that is largely misunderstood, the idea is that input and outputs can be seen but cannot be acted upon. This is due to its security regarding confidentiality, a good example of a Black Box is Google’s algorithm.
Some people get confused over the term Blog in relation to content and what it represents. Blogs appear on a site in chronological order with the most recent first, the content can be written by an individual or groups.
In the early days Blogs were originally called Weblogs but this lead to confusion as Weblogs were also server log files.
Bounce Rate represents the amount of times a visitor goes to a site and does not visit another page on that site. It can represent problems that you may have on your site of visitors not staying, but Google does not use Bounce Rate as a ranking factor.
CTR or Click-Through Rate is the percentage rate that users click on a search result. The calculation is made by dividing the total clicks by the total numbers of impressions then multiplying the result by one hundred.
Content generally encompases all the images, words and videos that represent any data that is for an audience.
Google highly regards the types of content and the validity of it as part of the overall ranking factor. Content is rewarded by Google and other search engines if it is fresh, informative, unique, and most of all engaging with the reader.
When a desired action is completed on a website by a visitor it is called a conversion. These could include:
- Putting items on a shopping cart
- Making a purchase
- Subscribing to a newsletter
- Downloading information such as white papers etc.
- Completion of any forms
The Conversion Rate is the number of times a desired action is completed.
Google uses a sophisticated program called Bots to crawl the web for information it needs. The Bot investigates websites and collects data and reports back so it adds or updates the search engine’s index.
The Crawler is known as Web Crawler, Spider and Bot.
If you are unsure on terminology connected with SEO, then ask an expert and contact Voova Digital who are the kings of SEO.
Look out for part two of SEO Terms and Conditions in Voova’s blog pages to update you even more about the correct terminology.
Latest posts by Voova Digital (see all)
- Top Ranking Signals - 19/03/2018
- Pushing Old Content to Improve Search Rankings - 14/03/2018
- The Reason Behind Paid Ads On Search, Social and Display Fail - 14/03/2018