Even for the seasoned SEO guru, Google Analytics can be baffling and quite overwhelming. Without have a dedicated professional at the helm of your digital marketing that understands and utilises the vast amount of data in Analytics it is hardly surprising many small companies struggle. To help such companies, it is highly useful to set…
Best Practices With URL’s The URL of your site is the very web presence itself, and as a basic building block is sometimes ignored or not given the attention that is deserves. The structure of a Uniform Resource Locator does reflect in your SEO attempts, and care must be used in creating it. The following…
Your website is never a finished article, there are always constant tweaks and improvements you can make. Take a look at our article “https://www.voovadigital.com/4-common-seo-mistakes-marketers-make/” for more infomation. And from an SEO point of view there is no stopping constantly split-testing every element.
But in reality, unless a professional digital marketing company is engaged to do this work, only so much time can be devoted to this.
Here is a quick guide how to do auditing on a regular basis.
The constant argument over the validity of AdWords and justifying the expense for a long campaign will go on and on. How much you should bid for your PPC is always a mute point.
Many people leave that decision to their digital marketing experts like the Voova Group who are professionals at handling a PPC campaign.
However, we have put together a selection of top tips that can help you stretch your PPC budget and make your money go further.
Everybody knows that blogging is an important part of any SEO marketing strategy, but blogs with comments are really super effective.
When people comment on your article a conversation has started and additional information is brought to your site and will strengthen it. Comments even add to the words, keywords, and SEO values as seen by search algorithms.
Here at Voova Digital we are the experts at knowing how to drive comments to your blogs and have highlighted 6 areas that will generate more comments.
Successful blogging is not easy and involves a lot of work, it can involve many people such as marketers, content writers, project managers etc.It is an opportunity to showcase your company, its culture, the products and services provided.
The basic facts about local SEO citation speak for themselves, more and more people are increasingly turning to their mobile phones and tablets to search for local business information and a massive 80% of these searches result in a purchase.
Here at Voova Digital we understand fully the importance of adding local SEO citation information to your digital marketing.
You website needs link authority otherwise Google will pay little or no attention to it. Sometimes that despite all your contenting marketing time and effort, it seems that Google SERP’s is not paying any attention, then you are probably making one or more of these common mistakes.
Pay Per Click (PPC) might sound the answer to all your prayers in regards to guiding more traffic to your site and increasing your business.
However, if not set up correctly a PPC campaign can become expensive very quickly. So how can you gauge if you are getting the most out of your paid ads?
Google announced on the Webmaster blog that they are going to be boosting the effects of the mobile friendly algorithm they launched back on April 21, 2015.
The algorithm is a page-by-page signal, so it can take some time for Google to assess each page, and that may be why it will be a gradual rollout. Also depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show.