You and your marketing team have set up a PPC campaign for your company and you are starting to realise that you are not getting the results you expected. You may becoming frustrated with a paid search and you eventually decide to move away from this. Sometimes you just need to take a step back,…
A 2017 study was conducted by Local SEO guide with 200+ factors in over 100,000 local businesses to find out similarities that are ranking well in local pack. The local businesses that link to low–value websites receive higher ranking positions in Google’s local pack. How is this possible? The study resulted that reviews are one…
For any business companies to succeed, whether it be small businesses or a large business enterprise, they would need to have a cohesive approach on their digital marketing strategy to get a higher conversion rate. So what are the best ways to do it? Aligning SEO and content in achieving a successful online marketing strategy…
The constant updates by Google need to be kept abreast of, and when it comes to notification of algorithm updates there are many pitfalls that you can be faced with. For instance a high number of people were caught out with the mysterious Fred Update, another such update was released in 2012 and was the…
In 2011 Google released their Freshness update which was a highly significant change to the algorithm. The update was designed to build on the Caffeine update a year earlier. The update when it was announced impacted over thirty percent of all searches, that focused on providing the user with newer-type search results, this made SEO…
