You website needs link authority otherwise Google will pay little or no attention to it. Sometimes that despite all your contenting marketing time and effort, it seems that Google SERP’s is not paying any attention, then you are probably making one or more of these common mistakes.
Great content should produce great backlinking results. However, you need to promote your great content to the right audience.
So basically drawing people’s attention to your content is by generating a buzz about it. Perhaps you should consider using a power user to start to start the viral spread to get your content noticed.
This is not as easy as sending bulk emails out advertising your content, successful influencer outreach breaks down into three areas:
- Prospecting for Power-users
You can get some very interesting ideas by looking at social media users that have a big presence in your field, they can be found crawling with a tool or found on social news sharing sites.
- Offer Value
This value could be offering them useful in coming to your site, something relevant and of consequence to them. An answer to a problem or a reference information page.
- Keep regular contact going.
After sending your initial link, keep up your contact with the power user network. Keep sending them useful information that will enhance their site. This ongoing relationship will pay off.
If your keywords are wrong then your website will mostly fail in terms of SEO. By using keyword tools like Google Adwords Keyword Tool and KeywordSpy , you can link to common phrases and words that customers may use and also to give you brainstorming information.
Google Trends also can give you great seasonal content ideas, comparison searches between similar keywords and ideas that are ramping up in their popularity.
There is a common phrase used in SEO “What gets measured, gets managed”. Gathering information about your site will give you an invaluable look into what is working and what is not.
Analyse how many social media fans you currently have? What is your current domain authority? From there, you can get a sense of the type of response you should expect, reachable milestones and future goals.
Certain SEO and trade myths are easily spread and surprisingly believed, here are some of the common ones:
- Googlebot does not read CSS.
- You should end your URL’s in .html.
- SEO is a one time activity.
- .edu links carry extra weight.
If you avoid using these common SEO mistakes then you will certainly see improvements in your site’s ranking. It is easy to rest on your laurels even though your site might have top quality content, it still needs constant promotion.