You will probably be reading or seeing news that Google has constant algorithms updates, and each time there is a change people will be worrying about their drop in rankings.
But all throughout these updates, did you know what the changes were and did you do anything about them?
Here are the five things that never change in SEO techniques from any Google updates.
Can Googlebot or other search engines find your contents?
Whether you have a rich and informative content on your site, none of which will matter if Googlebot and other search engines can’t find it and crawl it, thus, as a result, your website wouldn’t receive any search or organic traffic.
In order for any search engines to crawl your contents and be able to page rank your site, you have to deal with the technical works of your website, from site structure, to functionality, user experience, loading speed and much more.
Therefore to make things easier to understand, crawlability is among one of the essential factors of SEO that has never changed over time and still applied by Googlebot and search engines.
For sites using WordPress, you will need to add SEO plugins and install them to ensure a strong SEO foundation.
While algorithms of Google constantly change and continue to make updates, the idea of how you should structure your website has still never changed.
What should be the site structure?
- The site structure should still be easily accessible and quicker to navigate through those pages.
- Make sure the functionality doesn’t involve too many steps before they locate what they need.
- The page provides the searched information to ensure that the user’s intent is matched.
- The services you offer is obvious and straightforward.
So what really matters for site structure is the user experience because it is one of the factors that search engines base for ranking sites in the search results.
Title Tags & Meta Descriptions
Title tags are one of the elements in SEO that are used in websites that still holds a high value for page ranking. So how does this work?
Title tags are defined as the specific title of a web page and will be displayed on search result pages by any search engines. It is basically, the first thing someone will see and read once the page result shows when they clicked to search. The title tags are shown in the most obvious way comes in a big bold blue font thus it will be the key element in making someone decide whether they will click your site or not. So for SEO purposes, the title tags should be optimized to contain all necessary keywords on the page of your site and the search engines will be able to rank the page in the search results.
On the other hand, meta descriptions values have changed on an SEO viewpoint. It used to have a great impact on SEO page rankings decades ago but since the algorithms updates, more regularly, they have a different purpose now. Although it may not have a value for SEO but it is one of the influencing factors for decision making whether someone will want to click your site or not. Meta descriptions serve as the summary of the descriptive content in a form of short paragraph on your web page. The more descriptive, relevant and detailed the meta description you write, the more quality and a higher chance of someone will click through your site.
Undoubtedly the core principle in content writing for SEO will still remain the same and most likely will never change. The contents goal is to get the searcher engaged and read the information that you have provided. This will also be the basis of search engines on how to index and rank the sites for the search result pages.
How will the keywords influence the search engines to display your page on the search queries?
So what content should you have?
- Stand out – Why should the someone read your content?
- Informative – Does your information matched on what the reader is looking for?
- Well–researched – Is the content factual or opinionated? How reliable?
- Well–written – Is your content engaging or just stuffed with keywords repeatedly over and over?
These are the most important guidelines for an effective writing of content. This will also give the search engines a much clearer picture of what that content is all about, thus search engines will know the relevance of that content and establish which page of search queries should the content be classified.
Links – Backlinks
The sole purpose of search engines is to provide complete and accurate information to someone’s queries. So for search engines to rate sites and page rank them, it also considers links and backlinks that can be found on the pages. The more links and backlinks on your site, the more people see that you have a trustworthy website, thus Google and search engines will put your site on the search results page.
But this technique hasn’t changed, it is still one of the core bases to rate someone’s site by Google and search engines. Although, search engines managed to be more kin on identifying sites that collect many poor quality links over the time. The websites who were caught doing this bad practice got penalised and dropped their rankings on the search results page.
To make it simpler, if some websites links and backlinks to your site, it shows that your page is trusted and indicates being recommended by others. It will receive a higher rank on the search results.
For a more in–depth SEO recommendations, contact VoovaDigital. We will be able to provide all the information and the digital marketing you need for your website.