How to Build Better Customer Experiences
First things first, focus on the title:
You must always create a good, catchy tittle that creates urgency. If you don’t start with a good tittle that catches the readers attention from the very beginning your post is bound to flop.
This phenomenon is rather easy to understand too, have you noticed how posts and articles get shared on social media? People now a days are bombarded and flooded with all sorts of information and articles, if your tittle is not catchy enough then it will just get buried under billions of other pieces of content within minutes, check out these mind-bogling stats on the amount of data shared on this social network
Here’s a quick list of tips to consider:
- Create urgency: with tittles like “Learn to use WordPress right here, right now”, “Why your business is dead if you don’t start using Google Adwords today” or “Learn to code right this minute or you will be consider illiterate in 10 years”
- Keep tittles short and concise: this way they are easier to read and more likely to get a click by time restrained users (internet users are now exactly famous for their long attention spans either). For instance, “5 simple and quick ways to increase your websites Click Through Rate” is a lot better than “This is what we did in order to increase the click through rate to our new website”
Make lists:
No one really understands why, but lists tend to get shared and read a lot more (30% more according to the information we pull from our own blog. In my humble opinion this has to do with simplicity, it seems to me people just like the idea that things are easy and if you can express any idea or procedure in a list form you will connect better with people on the web.
All you have to do is a little research on the interesting steps or different tools you can talk about and then write some useful tips on each of those subtopics. You can see on our blog how we are consonantly sharing lists like “7 easy ways to quickly improve your click-trough rate ” which also happen to be some of the most shared content we have produced.
Write on interesting topics:
Well duh! I know is a bit of an obvious one, but considering how huge the internet really is, sometimes it becomes a bit of an issue to understand trends and which type of content people are interesting in reading. When it comes to Voova Digital we tend to write a lot for our clients, so we generally we use a lot of their questions as a base to start writing posts. Last month for instance, we had one of our long term clients trying to find a theme appropriate for his new website, it occurred to us (since we have some experience dealing with a multitude of different themes) we should just create a list of our favorite WordPress themes for people to get inspired.
If you are just starting out or are trying to gain world wide readers and need some extra help you can always rely on these tools
buzzsumo.com: Just pick your topic and find the most shared pieces of content throughout the internet. Once you find a good tittle, just change it keeping in mind the tips given above and add to the content with your own insights. This way you can assure yourself you are writing a piece of content that will likely do well on social media and with readers world wide.
Hubspot Blog Post Topic Generator: Ran out of ideas? Not too sure what to write about? Worry not! Hubspot offers this amazing tool for instant inspiration, add some nouns related to your topic and you will get an entire week worth of awesome and catchy titles. These are the useful titles it gave me for the keywords “Digital Marketing”
- The Worst Advice We’ve Ever Heard About Digital Marketing
- 7 Things About Marketing Your Boss Wants To Know
- 10 Quick Tips About Digital Marketing
- Why We Love Digital Marketing (And You Should, Too!)
Be helpful:
This is possible one of the most important factors, we live in a digital and interconnected world, everybody around us is constantly trying to learn new things, don’t forget we are all experts in a particular topic.
Now, what you have to do to produce a good blog post is basically show and explain all you have learn through your years of experience. This not only includes telling stories and anecdotes, it also means you should be providing useful tools, resources and tactics you have found useful in your own experience.
The best example I can give for this is Neil Patel from quicksprout.com. His website is filled with amazing resources, guides, info-graphics and a huge library of videos. I try to read blog posts from him pretty much everyday, you really do learn something new in every single one of them, this fact has lead him to become one of the top influencers in the web for SEO and Online Marketing topics.
Other amazing resource pages you can learn about are websites like Moz.com, Brian Dean and the SEO guide from the search engine journal. I understand many of these websites aren’t exactly within the topics you would like to write about, but the idea is still the same: Show how you have learn all you know, share tools and resources. People will love you for it.
Don’t be arrogant:
A big part of being a good influencer and respected figure on the internet is accepting you do not know everything, but are slowly learning and becoming an expert in what you do.
You shouldn’t be writing posts thinking you are somehow above your readers, at the end of the day, once you were just like them trying to learn all you could from people that you thought were inspirational or knowledgeable in topics you cared about.
The best way to remain humble is to write in a conversational tone, remember you are not preaching, you are having a friendly conversation with your friend while explaining to him (in simple terms if possible) the things you have learned through experience
Show what you learned through your mistakes:
This factor relates very closely to the point we talk about just above. We all understand no one knows it all and that making mistakes is the best way to learn.
Don’t hide the fact you have to make mistakes to learn, no one is perfect and you will develop a much closer relationship with your readers if you are honest about the errors you made as you became more experienced. Just check out this pretty entertaining post by Neil Patel
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