What is remarketing? Remarketing is a way to get to past visitors to your site using targeted ads. Past visitors will see these ads whilst browsing the web, using Facebook, watching YouTube videos, or reading news sites. Basically your ads will be displayed to past visitors on other sites.
Sometimes known as retargeting, remarketing can dramatically increase your conversion rates, this works because past visitors who know your brand are more likely to become customers.
How Does Remarketing Work?
So basically remarketing is a way to follow your leads around the web. When a visitor lands on your site, they are then cookied or tagged. To remarket these users, a code is placed on the page they visit, which will in turn trigger your ads to follow that visitor around the web.
Say for example that you are a HiFi manufacturer that sells via your e-commerce site. You might want to create a “speakers” remarketing audience based on people who visit the pages of your site where you feature speakers. In this way, you can show specific visitors highly targeted display ads that market your speakers.
You are already fully aware they are shopping for speakers, now you want to lure them back with perhaps a special discount or free cable upgrade.
Remarketing is a powerful marketing strategy, it allows you to keep contact with your target audience even after they leave your site. When your remarketing banner ads reach visitors on other parts of the web, you are gaining very good exposure and becoming highly recognizable to your target audience.
Usually, remarketing ads have a better click-through rate and have more conversions that normal display ads.
The key benefits to remarketing can include:
- Higher conversion rates
- Audience targeting
- Brand exposure
- Improved ROI
- Flexible budget
Because you have chosen to reach people who have already shown interest in your services / products, you get more “bang for your” advertising spend.
Each additional visitor increases further the chances that you will gain a new sale. On top of this, existing customers benefit from being regularly reminded about your brand.
What is Facebook Remarketing?
Facebook remarketing is similar to Google AdWords remarketing, just that your ads will be shown on Facebook. The term Facebook uses is not remarketing but Custom Audiences . Basically it works the same, when someone visits your site or connects with your brand, they are tagged with a code so you can track them, and from then on whilst they are scrolling your ads keep on popping up.
In the case of Facebook there are actually a few different ways of remarketing, including customer lists, website traffic and app activity.
What Does Remarketing Cost?
Google remarketing costs differ depending how your campaign dovetails into your total marketing strategy. But as a rule of thumb, Google remarketing ads are some of the most cost-effective ads that are available to online marketeers.
Remarketing is a highly effective way of targeting a specific group that you already know are interested in a particular type of product or service you are offering.