Pay Per Click (PPC) might sound the answer to all your prayers in regards to guiding more traffic to your site and increasing your business.
However, if not set up correctly a PPC campaign can become expensive very quickly. So how can you gauge if you are getting the most out of your paid ads?
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Google announced on the Webmaster blog that they are going to be boosting the effects of the mobile friendly algorithm they launched back on April 21, 2015.
The algorithm is a page-by-page signal, so it can take some time for Google to assess each page, and that may be why it will be a gradual rollout. Also depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show.
DetailsPPC (Pay Per Click) or AdWords can be a very useful marketing / sales tool if set up and operated properly. At the Voova Group we are experienced to assess your business and to create an Ad campaign that is uniquely suited to you, therefore giving helping you to grown your business.
DetailsSearch Engine Optimisation (SEO) for bus and coach companies follow the same basic rules as all SEO fundamentals.
Although there are many differences between a bus company and say a site related to guitar lessons for children, the principles of achieving SEO for the site follow the same path.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
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What constitutes a good website for bus and coach operators? Here at Voova Group we understand the fundamental criteria that will elevate your website so that user experience is enhanced and elevated.
So what criteria is important to lift your website from mediocrity to a level that will bring extra business to your company.
DetailsThe promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include: promotional efforts made via the internet, social media, mobile phones and electronic billboards as well as via digital and television and radio channels.
DetailsGoogle has made significant changes to the content on their Webmaster Guidelines documentation.
This documentation and the guidelines contained within are of vital importance to any webmasters or people constructing and maintaining websites and when learning all about SEO best practices and hints for do’s and don’ts.
DetailsGoogle and other search engines look at over 200 different pieces of information when deciding where to rank a page.
It is important that you understand the focus areas for search engine optimization (SEO) and what in particular Google is looking for in your web page content and other digital marketing activity.
The following post will take a closer look at the main areas, showing best practice and the reasons why it is important.
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