Adwords allows for you to accomplish a wide range of objectives. Depending on your specific objective, you will have to monitor different sets of data. When it comes to the traffic volume your site is receiving, there are 4 main types of data you need to pay attention to; these include:
DetailsThough WordPress themes tend to be custom designed for a single type of business, sometimes, there are themes that work so well for a range of projects (we call them multipurpose themes) that really manage to stand out from the crowd. We have collected a list of those themes that have had an impact of…
DetailsA lot of people fail to understand how Google organizes it’s advertisement network, don’t forget that with billions of possible websites and virtual places where your ads can appear, there has to be some kind of order and categorization to make things easier!
The main 2 networks where you ads will appear are known as the Display and the Search Network. Lets go over the main difference and characteristics, they will help you understand a little more how Google really does what it does (never forget the entire Google network produces an excess of 40 billion USD per year in advertisement revenue)
DetailsIdentify your business needs: This has to do with your intent and will determine the needed functionality of your website. Questions to ask oneself include things like am I going to sell anything on the website? Do I want my website simply as a portfolio/contact website? Do I want to provide member areas and special…
DetailsStarting a new Adwords campaign without some previous training can seem like an impossible task to anyone, and there are reasons for that: Keyword research, Adgroups, A/B testing,
DetailsCreate a compelling headline Ask a question or offer advice in your headline, give people a reason to read your article! How to…., and 5 ways to…… are great headlines to encourage people to take the time to read your article. Ensure that people know what to expect from your article and that you deliver…
DetailsIn earlier articles I have talked about how to write a great ad for your PPC campaign but remarketing needs a completely different strategy. When using adwords remarketing, your target audience is people who have already visited your site. They have a basic understanding of your product or service but for some reason…
DetailsEverytime that Adwords introduce a new tool or way to enhance your campaigns, I can’t wait to try it out. But…stop…wait, before you start playing with remarketing on adwords there are three important facts about your business that you should know.
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