A lot of people get confused over what is the true meaning of the phrase Website Migration, but it is all quite logical. Website Migration can take place whenever a site has substantial changes made to it that affects its search engine visibility, these changes would include things such as user experience, site structure, coding,…
DetailsWhen it comes to SEO, one technique your website needs is link authority otherwise Google will pay little or no attention to it. Sometimes that despite all your time and effort marketing your, it seems that Google SERP’s is not paying any attention, then you are probably making one or more of these common mistakes.…
DetailsWhat really matters as regards to ranking in 2018? it seems every year that new there are new signals emanating from Google as what is and what is not important. Let us go back in time and in 2014 it was HTTPS making all the news, this was followed in 2015 and the signals were…
DetailsYou have spent countless hours of researching, writing and editing just to produce a rich and informative content to rank top on search engine result page or SERPs. But sadly, it ended up nowhere near page 1 to page 5 on Google’s search results. Over the years, Google constantly gives out guidelines on how to…
DetailsHaving a budget for any marketing plan is a good start, however if you are pouring your money into an ad campaign that is destined to fail, is not a good plan. There have been a number of occasions we see companies using online ads but are not seeing any success as they are not…
DetailsIt was recently announced by John Mueller at Google that Googlebot is capable of picking up on copy content before it has even been crawled. And a question arose does Google consider a translated page say in French to be a duplicate version of the original English version? This question is also valid for content…
DetailsIn some respects SEO ranking is not an exact science and it is better if you think that the rankings are a competitive race, and only the best can end up on the first page in SERPS, and there is a host of other companies just like you attempting to win the race. The goal…
DetailsGoogle Adwords or PPC is another way to rank top in the paid advertising section of Google Search Engine Result Pages or SERPs. It is an excellent, effective, and a relatively cheap solution to place an advertisement for your company’s brand. Although Adwords or PPC won’t directly increase your website page rankings in SERPs, it’s…
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