SEO, Search Engine Optimisation, has been around for many years and it is an industry that is constantly evolving and being discovered. There are experts out there that are still learning more and more about SEO each day. People who are just starting to learn about SEO need to understand the basics and really need…
DetailsTo look at the benefits of taking the whole scenario in consideration when looking at paid and natural search performance is what this whole blog is about. Some people may not even know that there is a difference between paid results and natural when clicking through. To simplify all this, think of SERP’s as a…
DetailsSSL is the backbone of our secure Internet and it protects your sensitive information as it travels across the world’s computer networks. SSL is essential for protecting your website, even if it doesn’t handle sensitive information like credit cards. It provides privacy, critical security and data integrity for both your websites and your users’ personal…
DetailsA lot of people get confused over what is the true meaning of the phrase Website Migration, but it is all quite logical. Website Migration can take place whenever a site has substantial changes made to it that affects its search engine visibility, these changes would include things such as user experience, site structure, coding,…
DetailsWhen it comes to SEO, one technique your website needs is link authority otherwise Google will pay little or no attention to it. Sometimes that despite all your time and effort marketing your, it seems that Google SERP’s is not paying any attention, then you are probably making one or more of these common mistakes.…
DetailsWhat really matters as regards to ranking in 2018? it seems every year that new there are new signals emanating from Google as what is and what is not important. Let us go back in time and in 2014 it was HTTPS making all the news, this was followed in 2015 and the signals were…
DetailsYou have spent countless hours of researching, writing and editing just to produce a rich and informative content to rank top on search engine result page or SERPs. But sadly, it ended up nowhere near page 1 to page 5 on Google’s search results. Over the years, Google constantly gives out guidelines on how to…
DetailsHaving a budget for any marketing plan is a good start, however if you are pouring your money into an ad campaign that is destined to fail, is not a good plan. There have been a number of occasions we see companies using online ads but are not seeing any success as they are not…
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