mobile sites can help your rankings

Why you need a mobile friendly website

Mobile friendly websites are no longer an option but a necessity! In late 2014, Google started adding a mobile friendly tag to websites shown in their mobile search results. A mobile friendly website is already a very important ranking signal and is going to be even more important in 2015. If your website is not…

search or display network understanding the difference

Adwords for Beginners: Understand the difference between the Display and the Search Network:

A lot of people fail to understand how Google organizes it’s advertisement network, don’t forget that with billions of possible websites and virtual places where your ads can appear, there has to be some kind of order and categorization to make things easier!

The main 2 networks where you ads will appear are known as the Display and the Search Network. Lets go over the main difference and characteristics, they will help you understand a little more how Google really does what it does (never forget the entire Google network produces an excess of 40 billion USD per year in advertisement revenue)