The Best Ways to Prioritize Organic & Paid Search

The Best Ways to Prioritize Organic & Paid Search

To look at the benefits of taking the whole scenario in consideration when looking at paid and natural search performance is what this whole blog is about. Some people may not even know that there is a difference between paid results and natural when clicking through. To simplify all this, think of SERP’s as a…

Why You Should Have SSL

Why You Should Have SSL

SSL is the backbone of our secure Internet and it protects your sensitive information as it travels across the world’s computer networks. SSL is essential for protecting your website, even if it doesn’t handle sensitive information like credit cards. It provides privacy, critical security and data integrity for both your websites and your users’ personal…

A Guide to Website Migration

A Guide to Website Migration

A lot of people get confused over what is the true meaning of the phrase Website Migration, but it is all quite logical. Website Migration can take place whenever a site has substantial changes made to it that affects its search engine visibility, these changes would include things such as user experience, site structure, coding,…

A Few SEO Mistakes Marketers Make

A Few SEO Mistakes Marketers Make

When it comes to SEO, one technique your website needs is link authority otherwise Google will pay little or no attention to it. Sometimes that despite all your time and effort marketing your, it seems that Google SERP’s is not paying any attention, then you are probably making one or more of these common mistakes.…

Top Ranking Signals

Top Ranking Signals

What really matters as regards to ranking in 2018? it seems every year that new there are new signals emanating from Google as what is and what is not important. Let us go back in time and in 2014 it was HTTPS making all the news, this was followed in 2015 and the signals were…

Key Benefits of Agency Run AdWords

Key Benefits of Agency Run AdWords

Google Adwords or PPC is another way to rank top in the paid advertising section of Google Search Engine Result Pages or SERPs. It is an excellent, effective, and a relatively cheap solution to place an advertisement for your company’s brand. Although Adwords or PPC won’t directly increase your website page rankings in SERPs, it’s…