A Guide to Website Migration

A Guide to Website Migration

A lot of people get confused over what is the true meaning of the phrase Website Migration, but it is all quite logical. Website Migration can take place whenever a site has substantial changes made to it that affects its search engine visibility, these changes would include things such as user experience, site structure, coding,…

A Few SEO Mistakes Marketers Make

A Few SEO Mistakes Marketers Make

When it comes to SEO, one technique your website needs is link authority otherwise Google will pay little or no attention to it. Sometimes that despite all your time and effort marketing your, it seems that Google SERP’s is not paying any attention, then you are probably making one or more of these common mistakes.…

Top Ranking Signals

Top Ranking Signals

What really matters as regards to ranking in 2018? it seems every year that new there are new signals emanating from Google as what is and what is not important. Let us go back in time and in 2014 it was HTTPS making all the news, this was followed in 2015 and the signals were…

Key Benefits of Agency Run AdWords

Key Benefits of Agency Run AdWords

Google Adwords or PPC is another way to rank top in the paid advertising section of Google Search Engine Result Pages or SERPs. It is an excellent, effective, and a relatively cheap solution to place an advertisement for your company’s brand. Although Adwords or PPC won’t directly increase your website page rankings in SERPs, it’s…

Driving Website Conversions

Driving Website Conversions

When you are selling something online, then one of your main goals is to ensure that you sell more of your product. When you want to sell more you want to increase the amount of visitors to your site but you also need to ensure that you are converting these customers to get their business.…

Focus Points in 2018 for SEO

Focus Points in 2018 for SEO

Most decent digital marketeers constantly update their knowledge of what is happening in the industry. Google constantly rolls out changes and being a webmaster you must keep abreast of all of them, not all will impact significantly but you need to know which ones are important. Being reactive is not always the best strategy, and…