It has become apparent that the best way to improve domain authority is to generate large numbers of earned links from high-authority publishers.
These type of links are not possible by buying links, link exchanges, comment links, PBN’s, sponsored posts or paid content.
So it is proved to be that there is no shortcuts, and the only real way of establishing such links is producing content that is dynamic, interesting, informative and most of all newsworthy so the audience of a publisher will want to comment and write about the content themselves.
The Three Kings
Producing such content as described above largely depends on the three kings of content writing, which are:
- Writing and sending pitch effectively.
- To develop content that is data-driven and considered newsworthy.
- Understand just who you are writing for and create effective content for them.
There are many hidden news syndication networks that can offer the difference between being really success with your link building or not.
Understanding News Syndication Networks
The first thing you must bear in mind about news syndication networks is that they are not all the same and should not be treated as so.
Some publishers are simply hubs which help to generate content and stories in an effort for the same to be picked up and written and commented on by other publishers.
Top hubs contain some well known names such as BBC, CNN, and Reuters. These are global companies that can actually break news stories and are go-to places to find such up to date content.
If you are lucky enough for your content to be picked up by one of these global hubs then it is certain that you will be the recipient of widespread syndication.
By understanding these syndication networks and having success with just one of them can be multiplied by every other network hub as well.
Putting it All Together
There are new tools that enable you to understand how the world of news publications operate dynamically. These network visualization tools can be used to yield otherwise impossible insights into the relationships between publications and how content is handled and distributed through the networks.
Creating visualisations out of your own data is fairly straightforward and easy to do. In addition you can use backlink exports from the likes of SEMrush to help you create link graphs.
In addition to this, third party resources like Gdelt have a number of tools and datasets that up to now are virtually unexplored. They do provide a better understanding and hint at advantages for anybody who wants to optimise content promotion and syndication processes.