Google Adwords or PPC is another way to rank top in the paid advertising section of Google Search Engine Result Pages or SERPs. It is an excellent, effective, and a relatively cheap solution to place an advertisement for your company’s brand. Although Adwords or PPC won’t directly increase your website page rankings in SERPs, it’s…
As the holiday season is fast approaching, everyone starts to window shop or look online for buying their presents. As we all know Q4 is the biggest quarter for all merchants, it’s never too late to start working on your holiday advertising and maximize the conversion of your campaigns ads. If you haven’t prepared your…
Many people who are familiar with PPC and AdWords are always looking out for new features and additions to keep ahead of competitors. This is an important thing to keep on top of, keeping up to date and making yourself familiar with changes will enable you to optimise the very best of your AdWords campaigns.…
The constant argument over the validity of AdWords and justifying the expense for a long campaign will go on and on. How much you should bid for your PPC is always a mute point.
Many people leave that decision to their digital marketing experts like the Voova Group who are professionals at handling a PPC campaign.
However, we have put together a selection of top tips that can help you stretch your PPC budget and make your money go further.
