Following our previous post on which data to track when you want t increase the volume of visitors on your site, we have created a useful list with details on how to increase the click through rate (CTR) for your Ads. In case you are having trouble with your Ad-word’s’s campaigns (or any other aspect of…
Adwords allows for you to accomplish a wide range of objectives. Depending on your specific objective, you will have to monitor different sets of data. When it comes to the traffic volume your site is receiving, there are 4 main types of data you need to pay attention to; these include:
A lot of people fail to understand how Google organizes it’s advertisement network, don’t forget that with billions of possible websites and virtual places where your ads can appear, there has to be some kind of order and categorization to make things easier!
The main 2 networks where you ads will appear are known as the Display and the Search Network. Lets go over the main difference and characteristics, they will help you understand a little more how Google really does what it does (never forget the entire Google network produces an excess of 40 billion USD per year in advertisement revenue)
Starting a new Adwords campaign without some previous training can seem like an impossible task to anyone, and there are reasons for that: Keyword research, Adgroups, A/B testing,
Create a compelling headline Ask a question or offer advice in your headline, give people a reason to read your article! How to…., and 5 ways to…… are great headlines to encourage people to take the time to read your article. Ensure that people know what to expect from your article and that you deliver…
In earlier articles I have talked about how to write a great ad for your PPC campaign but remarketing needs a completely different strategy. When using adwords remarketing, your target audience is people who have already visited your site. They have a basic understanding of your product or service but for some reason…
Everytime that Adwords introduce a new tool or way to enhance your campaigns, I can’t wait to try it out. But…stop…wait, before you start playing with remarketing on adwords there are three important facts about your business that you should know.
