There is always a misconception of how other people understand about SEO. Despite the many efforts of the experts in debunking the false belief and ideas by other people.
Because of today’s social media, it is even easier to share information with everyone. Whether it be news, information, and any ideas, it can be instantly shared by just a few clicks.
But sometimes we easily get mixed up between genuine or fake information being disseminated.
That is why search engine optimisation or SEO gets misinterpreted. And everyone is confused about its purpose.
So let’s try to address this misconception and understand fully of what is SEO all about.
Here are the most common SEO myths we often read about and in this blog we will learn the real purpose of SEO.
SEO is not Dead but Constantly Updates
There was a lot of news declaring SEO has died and some people believe that it was true. And some might have been hoping for its death.
If the news were true then SEO must have died multiple times already.
Some people even predicted the death of SEO a decade or so ago.
Or perhaps some might have interpreted the updates of Google algorithm as a death. Regular and numerous updates of Google algorithm has been constant since 2000.
You may be surprised to know that if you search in Google “SEO is dead” it will generate a result of more than 14 million. Go ahead and try searching….
Despite how plenty of times SEO were pronounced dead by many experts, SEO will always be alive. The old tricks and techniques could have died but proper method of SEO will always deliver positive results.
To make things simpler, as long as Google is around and regardless of how many times it makes updates, SEO will continuously live and stay.
SEO is Here to Stay
Why is search engine optimization or SEO is here to stay?
The technology today continues to change for advancement, the same as search engine algorithm constantly updates.
But regardless of these many updates, the effective techniques of SEO will never change. It will always be the core bases of search engines in ranking websites.
Everybody these days are more dependent on the internet to search any information for products and services. They maybe be searching by using mobile devices, tablets or laptops.
All of these searches are conducted through search engines. Then search engines will strongly rely on the SEO of a website.
This is how a search engine functions and how it displays information to the search engine result page or SERP’s.
As long as people use search engines to make online searches, SEO will stay and always matter.
Google Adwords Won’t Directly Increase your Website’s Page Rankings
When using Google Adwords or PPC, it doesn’t mean your website will automatically rank high on the search engine result page or SERP’s.
Investing in Adwords can sometimes affect indirectly a website’s page rankings.
If a company runs an Adwords PPC for their product and successfully increase awareness from this branding campaign, then it has been a success. And there is a possibility that someone might write an article about this product, and then linking it to the company’s website. If this happens it will result into a Backlink – which is a powerful factor to SEO.
Even Google simply cleared out this misinterpretation between Adwords PPC and SEO.
Google’s main purpose is to provide the most relevant search results to everyone. If companies can just pay to get higher page rankings in the search results then everyone will not be able to get the right information they were looking for.
So purchasing Google Adwords won’t directly increase your website’s organic search rankings and subsequently impact the SEO performance.
Social Media Won’t Directly Increase your SEO Rankings
Social media won’t be able to boost your rankings to the top of the search engine result page or SERP’s, however it can help you:
- Improve your customer reviews and testimonial.
- Reach your target audience with your products and services.
- Increase your website traffic.
- Boost your online conversion rates.
Even though social media can’t directly boost your organic search rankings in Google SERP’s, it is one of the most effective ways to promote your content online to your target audience. And also, a solid social media strategy will complement all your SEO efforts.
For more information about digital marketing, contact us and we will gladly assist you in all aspects of marketing strategies. Here at Voova Digital we are dedicated professionals in digital marketing and implement only the best SEO techniques. So contact us today for any enquiries or booking our services.