Essential Pillars for Effective SEO

Search Engine Optimisation (SEO) can be fairly complex and in some circumstances be quite overcomplicated. There is so much information out in the open about effective SEO and optimising your page to the best it can be. But sometimes you don’t know which information will be accurate.

Voova Digital provide effective SEO plans so you can run your business or service as normal and let the professionals take take of your marketing needs.

In this blog will will aim to simplify and outline the four ‘pillars’ or main areas that should be targeted when implementing SEO.

The Four Pillars – SEO

The four SEO areas that need the most focus on for site owners are;

1. Technical SEO – Indexing and crawling
2. Content – Relevancy
3. On-Site SEO – Optimising content and HTML
4. Off-Site SEO – Building trust with Google

1. Technical SEO

The main task for technical SEO is to ensure that the search engine can understand your content and have no trouble exploring your site. This can be slightly daunting but most of this will be down to the content management system you use for the site and tools such as crawling programs to explore your site and highlight individual technical problems.

Some areas to consider in this process:

• Crawling – Can the search engine explore your website?
• Indexing – Does the search engine understand which pages to index and return?
• Speed – Is it crucial to have a fast page load time to keep visitors happy on your site.
• Mobile – Is your site mobile friendly?
• Structure – Is your content on your site structed for relevancy?
• Technology – Is your site incorporating search engine friendly technology?

If you are using WordPress and you have a small to medium sized website, then implementing technical SEO is something that can be done easily. However, if you have a large website with thousands of pages then technical SEO is something that needs to be prioritised.

2. On-Site SEO Optimization

Which on-site SEOm there can be some crossover from technical SEO but you may want to begin with structured and relevant content for your site. With this in mind, when incorporating optimisation with well-structured content, this is relatively straightforward.

Some areas to consider in this process:

• Descriptive URL – For each URL, make sure this is simple and descriptive
• Keyword Research – This is understanding your target audience
• Page Titles – Use the keywords in the page title
• Meta Descriptions- Optimise meta descriptions almost like they were an ad to get clicks
• Content Optimising – Optimise your content to include keywords and variations.
• CTA (Call To Action) – Include calls to action so your users know how to proceed
• User Experience – Make sure your site is easy to use and to navigate for the users
• Data Markup – Look into the latest Search Engine Results Page (SERP) to try an improve click through rates

It is always best to take your time when implementing these and optimising your site. If you’re a local business then perhaps local SEO can be prioritised and the location and address can become a priority.

3. Content

Your content on your site is very important, as they say ‘’content is king’’. In essence your site is irrelevant, but the content on the site makes it relevant. You need to provide information such as;

• What you do?
• Where you are or where you are operating?
• Why your customers such choose you?

All relevant information should be shared.

Three points that should be incorporated when structuring content on the site;

• Service – What service do you provide and where?
• Credibility – When a user lands on your site, why should they interact with your business?
• Marketing – Putting your business in front of other businesses

All these points are important for SEO but it is only considered for the service content. Also, SEO is sometimes forgotten when sites forget to have content such as reviews, case studies and testimonials.

A well managed content marketing and SEO strategy is the best way to promote your business to a wider audience. Mainly, this has a greater ROI (return of investment) as there is no CPC (cost per click) involved. This may not fit every business but if it does then it can be unbeatable.

4. Off-Site SEO

All the previous points mentioned will lead all the SEO for your site to authority building. This does involve link building which is a crucial element to develop strong organic rankings, but this can be a tricky part of SEO to correctly manage.

Link building can be covered in depth but if you can develop a strong link building plan then this is very beneficial and it can bring you ahead of your competition.

In essence you should link what is relevant and these natural links should be the forefront of your link building campaign.

Round Up

So to round up. Your SEO doesn’t need to be massively complex and we have pointed out 4 key SEo areas that you will need to consider along with a methodical, structured process to optimise your site fully.