Here at Voova Digital, we understand the importance of blogs and good content to a website. But why is it sometimes even though you have terrific content on your site, your site is still not ranking?
Our SEO specialists at Voova are aware of simple mistakes that SEO creators of content can make, and we have decided to share the information to explain this conundrum. If you would like more specialist advice about SEO for your site then simply contact one of our friendly advisors.
To understand how SEO works and its secrets, we will explore five common mistakes in the blogging area.
Unoptimized Keyword Structure
There has been a big rise in semantic search and machine learning technology, however, your keyword research is still highly important when putting together a content marketing campaign. All of the content on your site should have strong thematic and keyword linking to achieve your objectives.
If the content on your site is simply covering themes and topics and not keywords, how do you know what users want? Keywords are an important bridge from user intent and informational content.
For blogs the focus should still be on long-tail keywords/phrases. Examples of this would be phrases beginning with, why, what, when, and how.
Inconsistent Internal Links
Very often overlooked, internal linking is a good way of supporting your SEO, internal linking does this by:
- Establishing paths for users to get around your site.
- Helps to define site architecture and important pages to search engines.
- Distibutes authority in your website.
- Opens up crawling to deep linked web pages and will help to increase crawl rate.
Obviously backlinking is the premier factor as far as search engine ranking goes, strong internal linking will support this.
Poor Page Copy
You should always be writing your content for people that will be reading it and not for search engines. Content should be engaging but light, and do not try to be too technical or use too much jargon.
Most on-site content is not about publishing but building awareness around a need. Perhaps include tips and handy hints in your content that will be of use to the readers. Your brand is created by consistent content, and this can establish your voice as an authority.
Unoptimized Images and Videos
Most content bloggers still ignore video and imagery optimization. And the most common load time problems are with unoptimized files, these will significantly deteriorate the SEO performance.
Remember that all on-site images should be formatted as .jpg and all vector images as.png.
Poor Content Promotion
The key factor to bear in mind when you are creating content is that without proper technical structure or strategy at work, the content as next to useless no matter how good it is. There are ways to promote your content and allow it to cross over into social media:
- Make sure you regularly share and promote your content.
- Leverage influencers on social media to share your content.
- Get a quote from a respected authority to include in your content, and promote this on all media channels.
- Use imagery and videos.
- Contact other sites that have linked similar content in the past.
- Use authoritative sites to link your content to.
In summary, you need to understand what sort of content performs best for your site, and media channels. Don’t just leave your content when it is written, actively promote it as best as you possible can.