Most decent digital marketeers constantly update their knowledge of what is happening in the industry. Google constantly rolls out changes and being a webmaster you must keep abreast of all of them, not all will impact significantly but you need to know which ones are important.
Being reactive is not always the best strategy, and a good digital marketer should be proactive, and try to see what is likely to occur in the coming months..
If you feel like you need advice on upcoming updates and what is current in SEO, it is a good idea to talk to a professional digital marketing company, such as Voova Digital. Our expert team can help fill the gaps and give you valuable advice.
What is SEO going to look like in 2018, and what may be the big changes?
Mobile Friendly Focus
Google and other technology companies now focus on mobile technology as highly important. More and more internet users access the web on their mobile devices, as the improvements in mobile hardware have increased greatly, phone, tablets and android devices offer a full-blown web experience.
In years gone by, software upgrades and developments were based primarily on desktop-first approach. Trying to navigate web-pages on a mobile phone was next to impossible as many of the mobile design development was in its infancy.
The prediction for 2018 is that mobile-first designs will be the priority and the focus of web design and SEO. It has been the growing development over the past couple of years that mobile has actually overtaken desktop in terms of webmasters focus.
Also you should consider the increase of the amount of people having access to the internet, and a great proportion of them with mobile devices. Thus websites that are less complicated and can run easily on less powerful mobile devices will win the day.
Safety Is The Issue
Cyber security is now a rod hot topic, despite what some SEO guru’s may tell you. Modern technology has its drawbacks and internet security is a relevant and important concern.
As more and more applications are available online, private personal information is regularly entered on mobile devices and desktops. Everything from banking details to health issues, and it is becoming increasingly easier for hackers to steal your identity.
Large corporations that have fell foul of such piracy have redoubled their security efforts and plough a considerable amount of money into their cyber security and making sure their systems and information are protected to the highest degree.
Small entities and individuals do not have the same funds but even so good security is still very much an option. Google also rate security as a hot potato and in 2018 will be stepping up their updates to encapsulate good security practices.
Embrace Emerging Technologies
A hot topic for SEO in 2018 will be new emerging technologies, and how developments in other technologies may impact on devices and the web. For instance, digital assistants have been available for a long time both in Android and iOS devices but they are little used by the majority of users.
Google in particular leads other forward thinking companies in embracing new emerging technology for the good of the future. Trying to optimize for future technologies is difficult but you should make an effort.
Focus On Small Updates
The days of large changes and updates from Google are waning, in the not too distant past many webmasters were horrified when Google announced an update, and if rules were not implemented then large fines ensued.
Those days thankfully are passed, and SEO guru’s should concentrate on small changes and tweaks to keep website’s fresh and in good order. If you do this on an ongoing basis then Google will certainly notice it and reward you.
If all this is a little much to take in, then contact Voova Digital and we will make everything as clear as possible. As the professionals of digital marketing, Voova Digital have the services and portfolio to aid any business in getting their website responding as it should.