As the holiday season is fast approaching, everyone starts to window shop or look online for buying their presents. As we all know Q4 is the biggest quarter for all merchants, it’s never too late to start working on your holiday advertising and maximize the conversion of your campaigns ads.
If you haven’t prepared your advertising and marketing strategies yet, here are some helpful tips to get most out of Google paid search for your holiday advertising.
Name Campaigns with Holiday Labels
This holiday season searchers will most likely be having a key phrase with the holiday name on it. Labelling your campaigns like Christmas or any Holiday followed by your product or brand will help to influence searchers. The maximum characters you can use is up to 30, so try to make it concise and use catchy phrases.
Here are some examples:
- Christmas Toys Sale Price
- Holiday Gift Free Shipping
- Xmas Present Big Discount
- New Year’s Gift Coupon
You can use the keyword planner of Google to find more opportunities and add it to your campaign ads.
Utilizing Ad Extensions
By using ad extensions, you can easily incorporate holiday labels and searchers will quickly see the right information for your campaign ads.
Sitelink extensions – Sitelinks is a very useful extension to add more information about your campaign ads. They are structured to be clickable links, so if used correctly you can efficiently direct searchers to the pages you want them to. And also, you can use the scheduling options to set the dates for a particular link to be shown.
The recommended number of characters for desktops is up to 20 and for mobile 15. For instance, you could add wordings like: Christmas Gift Guide, Holiday Treats, New Year’s Special, etc. If structured correctly, it can yield a higher click–through–rate (CTR) and conversion rate.
Callout extensions – They are similar to Sitelink extension but without the clickable links. You can add up to four callouts which are limited up to 25 characters each. It can help highlight your product information and benefits, and to draw the attention of the searchers. For callout phrases, it is better to highlight your holiday delivery service, like Delivery Before Christmas, Guaranteed 7Days Delivery, Last Shipping Date ?? ??, etc..
Promotion extensions – Another effective way to attract searchers is by adding company’s holiday sale or promotion. You can specify your sale or promotion either in terms of a monetary discount or percentage discount. Make sure to include offers with date range of validity so that it would prompt them to take action right away. An example of percentage discount like 20% off or up to 50% off. And monetary discounts from $100 off to the big–ticket items. You can set up a promo code or coupon code in this extension
Structured snippet extensions – The new extension is somewhat similar to Callout extensions in the sense of not having a clickable link. There is an additional limiting factor that you need to set the Header with a predetermined list of 12 categories. Choose your Header like Christmas Deals, Last–Minute Deals, Late Deals, New Year’s Deals, etc..
Add Holiday Terms in Ad Copy
It is an effective strategy to add holiday terms in your ad copy. Here are few ideas you can use:
- Buy Now & Delivery Before Christmas
- Shop Today & Relax On Holidays!
- Buy Today & Get Christmas Special Deal
Many people will be shopping for this holiday season, so by adding holiday terms to your campaign ads, searchers will easily see them. Thus your ads will get a higher click–through–rate and conversion rate as well.
Add Company Promotions to Campaign Ads
Holiday shoppers are always looking for best deals, discounts or promo prices. The discount or sale offer links will make your ads stand out from your competitors. So adding company promotions to your campaign ads will be very appealing to many searchers.
In time, we have learned that running an advert campaign without company promotion resulted in decrease with click–through–rate and conversion rate. Try to monitor your campaign ads often, so that you can adjust the one’s that need to be.
If you need help on your digital marketing strategy, Voova Digital can provide all the solutions you need. They are reputable digital marketing company with many years of experience and experts in giving out advice. Contact them today to investigate booking their services or with any other any enquiries.
Latest posts by Voova Digital (see all)
- Graphic / UI Designer - 24/02/2020
- International Sales Executive / Operations Coordinator - 24/02/2020