Everybody knows that blogging is an important part of any SEO marketing strategy, but blogs with comments are really super effective.
When people comment on your article a conversation has started and additional information is brought to your site and will strengthen it. Comments even add to the words, keywords, and SEO values as seen by search algorithms.
Here at Voova Digital we are the experts at knowing how to drive comments to your blogs and have highlighted 6 areas that will generate more comments.
The only way to increase comments to your blogs is to generate traffic. And to ensure that you get traffic you blog content must be worth reading.
This is done by creating insightful, deep, well-researched, informative and thoughtful content that people want to read and refer to.
If your content is poor and below standard you will definitely not get comments. Make your blogs compelling reading, draw your audience in so they want to share their opinion. This is all done by creating trust, and that is achieved by writing in a communicative way that has authenticity and transparency.
Encouraging brainstorming and by letting your readers know that you are interested in what they have to say will keep them coming back time and again with fresh ideas and information. Engage your readers, make them feel like a valuable part of a community.
If you encourage a positive, transparent and open community, then people will love to get involved and share their ideas with you.
You should always respond to comments to let people know both you and they are part of the conversation. But the response should always be positive even if some of the comments may be negative.
Regardless of the types of comments you get, negative or positive, respond to them to start the discussion.
As the content’s author it is your tone the rest will follow. Stay away from being: defensive, rude and impolite, and concentrate on showing empathy, being kind and show gratitude.
For some, the comments make the article, They may not read the entire blog, but they will scroll down to the comments for the fresh information and buzz.
The blog should be less of a lecture and more of an open dialogue to encourage interaction.
This is done by:
- Direct comments and questions to the reader
- Ask and answer questions
- Use simple English, don’t put yourself on a pedestal
- Use slang when appropriate, figures of speech etc.
- Use short, easy to read paragraphs
- Relate a story
For a blog to have authority always take a stand, make yours one side of a story that readers can either agree to or argue against. This will engage interaction and comment.
Pick one point of view then stick to it, allow reasoned debate to back your theory up, your blog will generate comments when you pick a position, hold a viewpoint and maintain a stance.
The biggest conversations happen on Social Media and you need to be part of it. People tend to comment on the thread on social media and not the original blog. This is not a bad thing, agreed that the comments won’t count toward your post’s comment count, they will still promote conversation.
It is important that you keep a wide focus and not get entrenched in one tactic.
Blogging is an integral part of any online SEO marketing strategy, encouraging blog commenting engages readers and builds a loyal readership.
Show care for your audience and make them your friends, and above all give them value.