Being a recognised leader in SEO and digital marketing, Voova Digital regularly get asked for advice on a raft of digital marketing issues. Our expert team often impart great knowledge about all aspects of how best to elevate and promote your website.
In this blog we look at the importance of internal linking and the recent trend of putting mobile first. If this blog unearths issues that you would like clarifying then contact us and speak to one of our experts.
Internal linking has always been an important part of good SEO, although many people give more importance to external linking some of the other powerful tools that you can use to affect the link graph are actually under your very nose.
What You May Be Doing Wrong
Some sites have numerous landing pages and getting Google to find them all can be a problem. As a rule of thumb a good guide is how many clicks away from your homepage are your landing pages, this is commonly known as crawl depth.
Mobile-first indexing can have a big impact on this, especially in two areas.
It can be common that some of your linking is not present on mobile so your linking will not work when Google is looking first at the mobile-version of your pages.
Secondly if you do have links that are visible on mobile they may not look good due to the reduced size.
Some Bulky Main Navigations Simply Do Not Scale
When you are using bulky navigation links on your site then be aware that not all will scale properly to mobile views. When creating links for your site be aware of your mobile pages and that the information you need will scale to size.
Having to sustain a massive number of indexed pages can be a major challenge. And some web creators use tactics like hiding links behind dropdowns.
With mobile-first indexing, any content that is hidden in tabs or collapsed because there are space limitations, will not be treated any differently than visible content. The reason for this is that Google understands these practices as a way of screen management, and that it is a best practice for mobiles.
If you combine this method of having linking on your mobile pages with a sensible approach to quantity of internal linking then you have a successful platform.
On-page linking is the most scalable method for getting large numbers of pages crawled, indexed and ranked. The reason for this is that you already have a large number of pages to put links on.
HTML sitemaps and top navigations are okay, but they are not as scalable enough to effectively deal with this situation.
In past days, SEO’s were fairly nervous about placing links on dropdowns or behind tabs as it was thought to be trying to cheat Google. This may be the case on desktop, but it definitely it is not the case on mobile.