Getting the Most from Google Paid Search – Holiday Advertising
Google Adwords or PPC is another way to rank top in the paid advertising section of Google Search Engine Result Pages or SERPs. It is an excellent, effective, and a relatively cheap solution to place an advertisement for your company’s brand. Although Adwords or PPC won’t directly increase your website page rankings in SERPs, it’s another way to successfully increase your company’s brand awareness.
However, Adwords or PPC is one of the most complex ad platforms to use but once the campaigns are set up correctly, you’ll gain a higher conversion rate. If you’ve never run a campaign before, we highly suggest seeking a professional digital marketing consultant in assisting you to correctly set up your Adwords campaign.
There are many advantages to hiring an agency to manage your Adwords account and boost your results to new heights. Here are some key benefits of letting an agency run your Adwords campaigns.
More Time To Do Other Important Task
If it’s your first time to run an Adwords campaign, there is a much higher possibility of overspending your budget. Because you have to take a lot of trial and error just to learn your trade. And every mistake you make will cost a price and will be taken out on your set budget.
The best advantage you get by taking a professional agency is, they manage your campaign on a daily basis thus making sure you don’t overspend your set budget. And also, agencies have more experience because they are working on multiple clients at the same time. Even chances are, they already made every mistake in the book so they know what to avoid and handle it efficiently.
When you decide to take an agency on managing your Adwords campaign, not only your company will save more money but also gain more time to do other important tasks in your business. You can focus in working other important tasks at hand like marketing plans, meeting new or repeat clients, taking on new projects, administering your personnel and also engage your local SEO.
Efficient In Managing The Task
Setting up an optimised landing page, creating appropriate banners and administering your Adwords campaign is not an easy task. You need sufficient and technical knowledge so that you know what to do and reach your goal by ranking on top of the Google advertising section. If you’re working on these alone, it’s an overwhelming task and especially if there are some other things that needs attention in your business.
An agency is efficient in managing the task in your account. It will assign someone to manage keywords and bids, adding negative keywords and ad extensions, and track ROI records. Another person will be creating optimised landing pages. These setups are all essential for securing top ranking positions in Google Adwords section and in order to get a higher percentage of return on investment(ROI).
Shared Resources
Another best advantage in hiring an agency for an Adwords campaign is because of shared resources. An agency can create your optimised landing pages, advertising banners and have access to important software like Google keyword research tools. This tool helps identify and select specific keyword search phrases that have higher value and higher possibility of conversion. And the tool requires a monthly or annual subscription fee so that it will feature all available current data.
For example, if your company pays $200 per month for the Google keyword research tool. It wouldn’t make sense subscribing monthly if your company will just use it once a month. Because once you have identified and selected your target keywords for your Adwords campaign, you don’t change keywords as often as per week or monthly.
Unlike most agencies, they are handling multiple clients that need a different set of keywords each time, so they are required to take the subscription fee. And if they spread that cost over a number of clients, it might only cost $10 or less per month for each client. It is way cheaper than paying the full amount of subscription fee per month.
Although agencies have insights which clients don’t, but they cannot replace the institutional knowledge of a client, thus creating a symbiotic relationship.
Conclusion
The key point is that a company should understand and capitalise the advantages of what an agency has, but make sure to hire the right agency from the start. The right agency is worth every dollar you spend on them, because they will return those investments by creating more conversions, more efficiency, and less headaches for you.
If you might want to achieve a successful Adwords campaign but you don’t know how to start getting yourself up and running, Voova Digital can help address all your difficulties by giving the right solutions for you. Call us and speak to our professional team to handle your digital marketing strategies for you or with any enquiries you may have.
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