Every now and then, marketing strategy evolves to adopt the constant change in the business world. Most especially the consideration of optimizing your site to rank in the search result pages.
If you are just starting out in writing contents to add to your marketing strategies, one of the greatest challenges is how to consistently create great content to entice the readers every time.
So what is the best thing to do, More Content or Review Your Existing Content? A baffling question for everyone to give a correct answer.
This would mean content production from creating articles in your blog, to making videos or photo slideshows, posting and updating your social media accounts, and at the same time managing your business.
When your business is new, there is a much bigger chance that you will be doing all the work alone.
Rather overwhelming, right? And a recipe for burnout and fatigue which could lead to all sorts of problems including demotivation.
You should also consider how to get people click your links in the SERPs.
It must be rich and informative, well–presented and most importantly, it is a relevant information to what they are searching for?
If people see and understand that it is related to their search, they will continue reading on until the last word of your content.
Only by then you have successfully communicated the knowledge you purposely made for everyone.
Content Repurpose – Review Your Existing Content
One of the techniques that can be used is called “Content Repurpose”. It is one of the perfect ways to update and review your existing contents.
Repurposing content is a straightforward process. You only need to add few headers and text and reuse the majority of the old content. Just build up some few notes in the beginning and the end to refresh your old contents.
Modifying old content is a huge time saver for content production. It’s an excellent tip with benefits of reaching out, and most especially for SEO.
Once you have updated this old content, Googlebot will crawl on it again, it will get indexed again and you will increase the rank of the old content in Search Engine Result Pages – SERPs.
If you focus to add more value into your old contents, all your repurposing efforts will be rewarded.
Different Ways of Absorbing Information
To make things simpler, people have different ways of absorbing information.
Some might prefer to watch a video presentation, others may want to see a photo slideshow, as well as a downloadable podcast to listen or watch on their way from and to work, or some would want to read with a rich and informative source of references.
Or better yet, create them all and plan a schedule for your mix approach in promoting your products and services.
Research your customer’s needs so that you will know how to make the appropriate approach in creating your marketing strategies.
Wrong Concept of Marketing Strategy
The wrong concept of marketing strategies:
- A massive rush in making blogs X times every week.
- Frequently updates the same postings on Facebook and Twitter just to promote it.
- Disregarding google+, google adwords, instagram, pinterest, and others.
But there are better ways to avoid this miss practice by engaging in the best digital marketing strategies.
We have identified the pros and the cons for writing fresh or repurposing content. Either you plan to use both strategies or will just choose one in making content. Both strategies will work and you will benefit from it, decide whichever will best suit your company then decide on it.
Everything comes down to personal preference, whether to make more content or review your existing content.
If you require digital marketing strategies and are in need of a reputable company to handle it, Voova Digital can address all your problems and make remedies for you.