You have spent countless hours of researching, writing and editing just to produce a rich and informative content to rank top on search engine result page or SERPs.
But sadly, it ended up nowhere near page 1 to page 5 on Google’s search results.
Over the years, Google constantly gives out guidelines on how to achieve higher ranking positions in organic searches.
And there are several factors involved just to successfully make this content get well positioned on the top pages. These are among the most important ranking factors that we should know about:
- Engage in technical SEO to optimise your page.
- Establishing a number of links referring back to your site.
- Make a content strategy that is relevant to your target customers.
- Enhancing your website to give the best possible user experience.
But for the meantime, let’s just focus on the topic at hand which is content and link building. So here are some strategies that you should consider when pushing old content to improve search rankings in Google SERPs.
Review Your Content Title
Start the process by reviewing your header, because your title tag might be competing against well–established brands.
For example, if your content header is “What is SEO?” and you’re trying to rank it in Google search, then it’s going to face much more competition and would even be harder to reach the top four ranking positions.
Because for this kind of keyword phrase, it already has loads of established brands and a massive amount of quality backlinks.
So how can you go about this and acquire a much better organic visibility?
You can rewrite your header as “Your Total Guide to Understanding SEO” or “Your Complete Guide to SEO” to attract more user clicks.
Well–established brands don’t need to work as hard just to rank their content because people will more likely click on their listings as well as create backlinks. They have already established trust with search engines and most especially users, hence why they rank on top.
This is very important to understand before making a content so that you can refrain from wasting your time and resources.
Review Your Existing Content and Add More Internal Linking
Refurbishing your old content by adding some new text and several relevant internal linking. This way, by adding some new text will refresh your old content thus ensuring that Googlebot will recrawl and reindex your content again.
The internal linking in your blogs is proven beneficial to both the user and Googlebot because they can effectively navigate through your pages. So build up your blogs with more internal linking and use relevant anchor texts.
However, make sure that your internal linking is structured with appropriate anchor text, otherwise, Google will penalise your page and will rank your page even lower. It will be totally the opposite of what you are aiming for.
With this in mind, go ahead in reorganising your content so that you can acquire the first–page ranking visibility.
The Importance of Backlinks
Why backlinks are important? Because they serve as a third–party endorsement of your page.
Backlinks are one of the core factors that influence search engines to rank your page in the search results. The more number of backlinks pointing to your page, the higher percentage to rank top in the organic searches.
How can you naturally attract backlinks to your pages?
There are many tactics that you can do in order to achieve them. But let’s just focus on the basic strategies on how to push links back to your pages.
- Check your competitor’s pages for backlinks that they may be using to outrank you in organic searches.
- Guest posting to link back to your content coming from the high–quality websites.
- One of the oldest tricks in the SEO book is engaging in broken link building.
- Contact influencers for shares, links, or mentions back to your page.
So plan your strategy well in creating your manual link building, so that you can acquire more relevant and high–quality backlinks from authoritative websites.
Empowering Your Social Media
With the advancement of social media today, you can easily spread your content by just a click of a share button. Social media has even become the platform of general news, sharing articles, important information, and also advertising medium.
The best advantage of social media is the ability to conveniently connect with your target audience in order to establish your brand. It has the power to increase the overall traffic on your page and get better rankings in search engines.
Social media can also provide more linking opportunities and high–quality backlinks through readers who are sharing your content. All posts can create an unlimited chain of sharing possibilities once you have established a strong social media reputation.
Whether you’re having a small business or large enterprise, opting in social media will help increase your website rankings and conversion rate.
So that concludes our helpful tips that can help you make your old content hit the top positions in the SERPs.
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