Search Engine Optimisation (SEO) for bus and coach companies follow the same basic rules as all SEO fundamentals.
Although there are many differences between a bus company and say a site related to guitar lessons for children, the principles of achieving SEO for the site follow the same path.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
Google promotes authority pages to the top of it’s rankings so you have to create pages that become authority pages and can be used as a reference on the subject your site is concerned with.
This involves writing content people will find useful because useful content is shared in blogs, twitter feeds etc., and over time Google picks up on these authority signals and so the more properly written content the better.
- Write fantastic, useful content that uses words and phrases used and understood by people who search for your products and services.
- Make it easy for people to share and link to it.
- Keep doing it, the more relevant the better.
The goals of a website will depend upon your business, your target customers and the desired action of those customers: for instance will they be purchasing, filling out a form or reading an article. The desired action of a visitor can also be conversions or the number of audience members who complete a certain action.
In the case of a bus or coach company you will want your website visitors to; find information quickly, fill in enquiry / booking form, place an order and pay. So your website will have to be efficient enough to facilitate all of this.
Plus augment the site with proper and effective SEO content and articles to raise the level of rankings. A great website will offer all these permutations and more.
Links are important but don’t be fooled about quantity, the links have to be relevant and bring kudos to your site. It’s vital to understand that having great content massively increases your chances of securing natural links from quality relevant pages.
These links will help you the most and if you have something worth linking to you might also want to secure them. Good sites do not link to poor quality content, why would they?
The Voova Group work with a number of bus and coach operators around the globe and are able to create thematic, high quality links for your business.
Apart from regularly monitoring and assessing your site your website could include the following;
- A headline, stress keywords.
- Using visual media.
- The visual style of the site and the placement of a CTA button or link.
- The organisation of the website’s navigation.
- The placement of social sharing functionality.
- The considerations of mobile devices.
Landing pages for marketing campaigns are also often an area of a website that can be optimised, because of the high-quality traffic that is being sent there by the advertisements, email or social media. Website owners can also conduct website optimisation on multi-page processes, like a free trial signup, a checkout funnel or any multi-page form.
So if your are operating or starting a bus or coach charter website then the above are all the principles of SEO you should be considering.
For more information and to get your site ranking above that of your competitors, contact our friendly team today on the following numbers:
UK: +44 (0) 207 0971235
AU: +66 (0)28 006 2737
Thai: +61 (0) 38 232 103
Or if it is easier, simply email us at firstname.lastname@example.org