SEO Terms You Need to Know Part 2

This is the second part of our journey to explain some of the most common acronyms and terminology that exists in SEO today.
We look at more terms that define SEO meanings in this blog starting with Deep Link, and if you are still baffled with any of our glossary definitions why not contact Voova Digital who are professional digital marketeers.

Deep Link

Deep Link refers to a link that points to any page that is not the homepage, and points to content on a mobile application.

Domain Authority

This is concerned with the overall power of a website that it has achieved over a period, this strength can assist in aiding new pages rank quickly, even before the new content has been engaged or has links.
There is a Moz related score that predicts the ability of any website to rank in SERP’s.

Engagement Metrics

Engagement Metrics are the measurement to gauge how visitors interact with the content on your site, these metrics include:

• Bounce Rate
• Click-through Rate
• Dwell Time
• New versus Returning Visitors

Google Bomb

This is the rather unusual practice of getting a website to rank to rank number one for an unconventional or controversial search phrase. Google Bomb achieves this by having a great number of links on other sites pointing to a specific anchor text.

Google Panda Algorithm

This was a major update that was rolled out by Google in 2011 and has had many updates, its objective was to lessen the visibility of poor content. Panda became part of the core ranking algorithm for Google in 2016.

Google Penguin

Another major algorithm that was released in 2012 by Google, designed to reduce the visibility of refreshes and updates or in fact sites that were overly burdened with spam tactics. These could include keyword misuse, and low quality linking.

Google RankBrain

RankBrain is now involved in every query and impacts on your site’s ranking, it implemented an addition of machine learning to its algorithm and is in fact the third most important ranking element for Google.

Gray Hat

This is the term that refers to the practice of slightly bending the rules of the Google Webmaster Guidelines of good website optimization.

Hidden Text

As the term suggests this is the text that cannot be seen by a visitor but is designed to aid search rankings by adding pages with good copy and content-rich keywords.
This practice rather flaunts the Webmaster Guidelines and is achieved by methods like: using the same color for text as the page background, making content too small to read and using CSS so the text is off the screen.

HTML, HTTP, HTTPS

• Hypertext Markup Language – specific code elements that can enhance the effectiveness of SEO on webpages.
• Hypertext Transfer Protocol – how data is transferred from a server to a web browser.
• Hypertext Transfer Protocol Secure – the same as the above but utilizing a Secure Sockets Layer.

IP Address

Internet Protocol Address – which is either shared or dedicated , a dedicated IP address can speed up your site.

JavaScript

JavaScript is a programming language which allows you to insert content dynamically, such as meta data and links. This can possibly make it hard for engine bots to crawl the site and lengthen the load speed of the page.
All these terms are commonly used in SEO language and you should be familiar with them all, obviously the terminology is ever expanding as Google and other search engines add new additions on a regular basis.
If this seems all rather difficult to comprehend then you should solicit professional help in aiding you with the SEO terminology and changes to Google’s Algorithm.