The third and final part of our investigation to well known SEO terms, terminology and commonly known acronyms begins with Link Building.
Many people get confused with SEO terms and the frequent acronyms that are used in the industry. If you are confused over terminology and need further explanation, contact the professionals Voova Digital who know everything about SEO and digital marketing.
Link Building is the process of getting trusted links to your website which in turn will help your organic rankings and site’s visibility. This can be done by attracting editorial links by publishing high quality content, reaching out to bloggers, webmasters and media outlets and by paying for it with reviews or sponsored content.
A Meta Description is basically a description of a page’s content, and can be added to the head part of a HTML document. A Meta Description is not used in rankings but can be displayed as a snippet that is. It is important that a Meta Description is accurate and engages the reader, this will aid in click through rate.
This is the natural and free listings appearing on SERPS, Organic Searching gives the visitor the most relevant information based on their search.
PageRank shows the importance that Google rates the page, this is based on the incoming links from other pages. So every link to a page on your site from another’s add to the site’s PageRank, named after one of Google’s founders, Larry Page.
Pay Per Click is paid advertising, where you pay Google for every time a user clicks on your advertisement. PPC is best used in tandem with organic SEO, and is a good way to kick start a campaign whist the organic SEO takes time to be effective.
Query Deserves Freshness, is when Google decides to show newer and fresher pages in SERPS. This can be for many reasons, such as a relevant news topic or a particular keyword is trending.
When a specific query is entered into SERPS, the individual component contributes to a series of algorithms that will help rank the page. Google has stated that over two hundred unique factors are taken into account to find an answer to a query.
Search Engine Optimization is the whole process of how to optimize a website, so that it ranks highly in SERPS. To do this you will need to know how Google and other search engines work, why people search and how they search. To successfully utilize SEO you need to make your site attractive and appealing both to the user and Google.
Top-Level Domain, this is the acronym given to an extension of a web address, such as .com / .org / .net / .info. These are not the only TLD’s, there are also country-specific and industry options also.
The Uniform Resource Locator, is the collection of characters that leads to a site or a resource on the web. It is basically the shorthand version of the title of the website, it can also be known as the Query String.
Website Navigation is how a website connects with the pages and helps users navigate around the site.
- Main Navigation – the main themes and subjects of the site.
- Secondary Navigation – these are the topics that are related to the main themes.
- Footer Navigation – these could include links and generally are not included in ranking.
- Related Links – could be situated under content, suggesting a description such as most popular, trending now.
- Content Links – links in your main body of the content.
- Breadcrumb – basically a trail to let users know where they are on the site and how to go to the next page.