Everybody knows that content is king, but is your blog living up to its full potential? Here at Voova Digital, we have a team of professional SEO gurus and content writers that are committed to helping our clients with issues exactly like this.
Very few large organisations fully make use of their blog content to maximize their effect on SEO, in this particular blog we look at easy ways to get the most out of your blog pages.
Make Sure the Title is Compelling
This may sound fairly obvious, but the more descriptive and creative your blog title is the more it will attract readers. There are three factors that make up a good title and these questions will force your mind to think clearly.
- What is the theme of the blog?
- What is a compelling description?
- Can there be keywords included?
Make Sure Each Post is Targeted to a Specific Audience
Don’t just write general content for the whole market, tailor-make your content to specifically be of interest to one segment. By doing this the SEO marketers can place SEO keywords strategically in the text.
Implement a Good URL Structure
Having a good URL structure makes reporting easy, and can be user-friendly if the URL is descriptive, relevant and short. Try to leave out conjunctions to keep your URL short.
Alway Optimize Your Content
As a matter of good practice, you should be continually optimizing your blog content. To make improvements to your site you do not necessarily need brand new content, this can be done to some extent by optimizing existing content. This can be done by:
- Adding new internal links
- Optimize existing images or add new ones
- Link posts to related others
- Look at title tags and meta descriptions to see if they are optimized
Fill Any Gaps in Your Content
If you feel that you have any significant SEO gaps, blogs can be a really good way of filling them in. Especially if you have any keywords or related phrases that need boosting. Use these as topics for your blogs.
Add Optimized Videos and Images
Videos and images can really increase the engagement on your site with people who visit it and add bonus SEO value as well. When you write blog posts always try and add images and optimize them with alt tags.
And for any related video content, blog pages are also a great vehicle to provide a home for them. Videos also allow marketers to create more educational material to their site.
Embrace Social Media
Sharing blogs on social media is also good practice and will give you lots of benefits that include:
- It keeps your social media current and updated
- It keeps your audience engaged
- It improves SEO results
- Links increase referrals
In summary, always ensure you are fully realizing the SEO potential of your blog content. Follow the advice we have listed above and see the impact it can make on your site.
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