Successful blogging is not easy and involves a lot of work, it can involve many people such as marketers, content writers, project managers etc.It is an opportunity to showcase your company, its culture, the products and services provided.
Keep your content creative and always consider what your readers would require, what do they want to see?
The information should always be informative and help visitors to use your site effectively, you can always check by looking into your site’s analytics. Even if you are using AdWords, there will still be some access to some keyword data.
A good idea is to look on competitor’s sites, look at any Q & A service requests and compare your site and how it is operating.
Your blog should be relevant to your site, it should help establish you as an authority that adds value to the industry concerned.
Blogs allow you to embellish the vetted copy on the rest of your site, create your own style to enhance the brand.
Publish your blog at the time it will be most effective, that is when your readers are most available to receive and share your content. Try and experiment until you have an optimal time for your publication.
If you are serious about blogging then do it regularly, there is nothing worse than old information as it gives the reader no incentive to engage with your site.
Engagement is the purpose behind blogging, unless your blogs involve enactment from your readers then there is really no point. The key is to moderate it, comments left unchecked can be fatal for spammers to drop links.
There are many tools at your disposal that you can use to help with your blogging, they give useful aid and advice to elevate your blog from the crowd.
Perhaps the most popular blogging platform in the business. WordPress is free and it is also an open-source tool that can be hosted on WordPress or any other domain.
The biggest advantage of it is that it so flexible and surprisingly easy to use. Quite often it is the default option for all bloggers.
- Google Alerts
A free tool that you can program to send you alerts via email whenever it finds a mention of a keyword that you specify. These can be even set up for your competitors.
This tool will help identify extensions of the conversations you may want to get involved in, it will also let you know when your work has been stolen or copied.
- Google Analytics
The old adage that measurement is king applies directly to blogging. Google Analytics tracks your progress against pre set objectives. This free tool can provide detailed information on your readers, what they are looking for and how you can improve their experience.
By following when people are linking to your blog, you can continue to follow the conversation. By doing so you can usually generate a circular flow of traffic and involve more readership in your original post.
Voova digital are experts in the field of blogging and understand the implications of correct practice and implementation.