For a long time now the digital marketing gurus of Voova Digital have embraced the power of social media on behalf of their business clients. Social media has become a game changer for almost everything that is around us and with the birth of these platforms targeting exactly the right type of customer is now easier than ever.
In this blog we have a look at the most significant social media platforms and see which ones suit which businesses. For you to create a good social strategy, you have to know how they work.
Facebook provides the largest blend of demographics of any social media platform. It is quite an extraordinary way for your company to connect with a customer base around the world.
As far as advertising goes, Facebook is pretty easy to manage and has great targeting potential. Using Facebook Ads you can match your current customers with many similar prospects who have similar profiles. You can then present these with an opt-in page where you can gather all their details.
Twitter has one massive potential, and that is in its ability to allow posts to go viral. The greater number of people who retweet your content, the more people you will get following you.
If you desire to build momentum then the use of hashtags is highly important. If you manage your twitter account and keep up what is new today and incorporate hashtags then you will get many followers to come back.
If you are operating in a Business to Business field then LinkedIn is the best social network to concentrate on. If you are trying to connect with business people then it is easiest using LinkedIn.
LinkedIn operates much the same as any social media platform, it prioritizes with building up relationships. Start your campaign making a connection with many of the LinkedIn Groups that are in your particular niche then invite others to join in.
Instagram is a really popular photo-sharing platform which is ideal if your business is operating say in trade shows or events. Using an event hashtag will make your post visible to interested parties, and from there you can attract their attention with promotions or offers.
Another platform for images, and if your images are of high quality and of interest then you will be surprised how easy it is for them to go viral. And if your image happens to get pinned by a highly popular member, then it has the potential to be viewed by millions.
Pinterest is also very good at promoting your products, for instance a book publisher may want to post images of one of their authors new books with a link to Amazon where it can be purchased.
YouTube is now owned by Google and is the second largest search engine on today’s web. So if you are managing an SEO campaign bear in mind YouTube is heavily reliant on video and they are more likely to appear in search results in YouTube than any other search engine.
A great feature that many businesses use is the Google Hangouts On Air which allows you to post interviews etc. Then this is automatically posted to your YouTube account for greater visibility.
Social Media platforms are now critical how businesses advertise and promote their companies’ products and services. If you wish to know more about incorporating social media into your digital marketing strategy, then contact the experts at Voova Digital.