Google Updates —Tool to Show How Many Visitors You’re Losing
Website speed has become one of the vital components to ensure that visitors stay on your site. Put simply, a slow website will see visitors clicking the “X” button.
This blog post will take a look at some of the areas that are at risk with slow-loading website. We will aim to cover the potential loss to your business with a slow site and just what you can to remedy this.
Why the Speed of Your Website Does Matter?
One of the most important factors that you should consider is loading speed of your website. If you are a website owner, you need your site to be fast.
It’s the same principle in business, you don’t want customers to wait for your services in a long time. Otherwise people will start leaving and go to the next business establishments because they got tired of waiting. Why?
A 1-second delay in page load time yields:
- 11% fewer page views
- 16% decrease in customer satisfaction
- 20% loss in conversions
A study also found that:
- 47% of people expect a web page to load in 500 milliseconds to 2 seconds at most.
- 40% will abandon a web page if it takes more than three seconds to load.
- 52% of online shoppers say quick page loads are important for their loyalty to a site.
But the average website load speed last year takes 5 seconds to load—contrary from the two-second limit of your average user.
Clearly, speeding up your website is critical—not just to ranking well with Google, but the bottom-line is to keep your profits high.
The loading time of your site is easily one of the most important metrics.
This is what counts for user experience and will also impact on SEO. When the Google bot crawls your site, it will always check your website loading speed. You may have a great website with good content and superb functionality, but how’s the quality of your traffic going? Milliseconds do matter in optimizing your website.
Test My Site – Google Updates
Google announced that they have updated Test My Site Tool with a new set of features. The parts of the updates is to show you the statistics, that mostly fifty percent of the website visitors are lost just by waiting for a slow page to load. Some of the Tool updates is a comparison between your website to your business competitors. And also, Test My Site added features on how to speed up your site. These updates are all intended to point out the importance of the website speed, whether accessing through a mobile phones, tablets or desktops.
Google Update Search Algorithm
Google has employed thousands of PhDs working to improve their search algorithm. This is being updated hundreds of times each year, with some of those updates being large and disruptive, while others are just minor in impact.
Everytime that Google makes an update, it changes rankings negatively for the websites that aren’t in compliance. To avoid penalties from Google update, follow the best practices of Google Webmaster Guidelines, and just use the white hat SEO tactics only. This is the right path to rankings that will generate traffic now and for many years to come.
The biggest consideration for SEO, like all of digital marketing, is your unique business needs and goals. VoovaDigital SEO recommendations are tailored to your goals and your organization’s capabilities to execute. If your site isn’t working for you, we can help.