One of the hardest jobs a site owner has is to interpret all the relevant data about the site so he can comprehend it fully and implement relevant changes for improvement.
Google gives important feedback on how your site is performing through tools such as, Google Search Console, Google Analytics, PageSpeed and many more.
The Google Search Console is totally free and gives assistance to maintain your presence in search results. It is a useful tool not just for owners of sites but also for any SEO specialist or site administrator. It can also be useful for web and application developers.
If you are dubious of using the Google Search Console yourself, you may want to enlist the help of an online marketing specialist to get things set up on your site and help to start using it.
Make sure you work alongside the specialist to ensure you have access to all the relevant reports and also that the total control is in your hands.
Can Google Console Really Help Your Business?
The simple answer to this question is definitely yes! Google tools can help your business and improve your site in many ways including:
- Point out what parts are your most important
- Identify what area is the best revenue stream, PPC, organic search, or referrals etc.
- See if a Googlebot can crawl your website
- Identify the routes users follow when landing on your site
- Let you know if your site is mobile friendly
- Identify the most popular pages on your site.
As you can see, with all of this detailed information it lets you as the owner rectify the exact problem areas, or develop the successful parts even more.
You need to understand how you and your site can benefit by connecting with Google Analytics and the Search Console with WebCEO.
The information you glean will be a powerful tool to empower you to change target keywords, and let you know what are the best pages to optimize these keywords for. By implementing Google Analytics your decisions will be really driven by true data.
Monitor How Much Traffic Social Networks Bring
The Social Engagement tool will supply information that will show how effective your social media activity is, such as Pinterest, LinkedIn, Google + and of course Facebook. You can use this information to delve down into your SMM so you really can get the full benefit from it.
Get Keywords from Search Console
If you go to the Keywords from the Google Search Console and enter into the reports section and connect your Search Console, it will show you how many times keywords were clicked on. It also shows click-through rate and the average place of every keyword on your site.
The keywords are important to your site, with this information you can add Keywords with high positions but Keywords with low click through rate need to be changed.
Workout The Number Of Organic Visits
To have a successful report on the workings of your website your strategy must include elements of Google Search Console. By using GSC your strategy is backed up with detailed data.
Go directly to the WebCEO Keyword Research tool Settings, then select the Organic Visits option. This will inform you if Google Analytics are connected or not, if not you will be asked to connect it.
This will then allow you to look at your Keyword basket. It will identify if any organic visitors and let you know how many visitors have found your site with a certain keyword. You can implement this data so you can pay attention to the keywords that are working for you.
Identify How Many Visits Your Landing Pages Get
To keep tabs on your landing pages and see how many times they were visited you can use the Landing Pages Overview report. When the Search Console and Google Analytics are connected you can see all your landing pages hits, and what is the average position of individual pages.
BAy comparing fresh data with previous results you can see the trending and if it is positive or negative, this will highlight which pages need more attention.
See How Much Traffic Your Highest Ranking Keywords Get
The Rank Tracking report also benefits from Google tools. You must ensure that Visits from Google options and other SE’s are selected from the Settings of the Rank Tracker. Once you have done this you will see the number of visits bought by a keyword from other search engines. You will find this information is crucial for successful traffic prediction.
Optimize Popular Pages
Trying to choose what pages you want to optimize can be really difficult, one real rewarding tactic is to find any pages that already exist on the SERP’s. Then finely tune them to getter higher results and better CTR.
The Most Popular Pages Report shows how many times your pages were shown in Google search results. And the number of clicks they got, the click through rate and the average page position. You can access this report by connecting the Google Search Console with WebCEO.
It is worth bearing in mind that the first result in Google gets around a third of all the traffic, whilst the tenth result receives less than five percent. If a page with an average position of 11.9 gets 5,700 impressions with 10% CTR, you can expect to double that and the clicks if your page makes it to the front page of SERP’s.
Google provides important and highly useful information based on data and analysis. With information gathered from SEO tools by WebCEO.