Google’s “Smart” Campaigns – The First New Solution For Small Businesses
The Core Benefits Of PPC
Some businesses have a reluctance to enter in PPC for whatever reason, and pay per click advertising holds no attraction for them.
But whatever their reasons are for being anti-PPC there is no doubt that the competition for visibility in search results is fiercer than ever. Along with SEO, PPC can garner more real estate for your brand on the results page, and if you are not there, you can bet your competition will be.
If You Are Focusing On Organic Why Not PPC Also
If you are focusing on organic growth, why not take it to the paid side also? It has been proved that PPC has a positive impact on organic click-through rate also in many cases.
According to the IAB report (Interactive Advertising Bureau) search ads accounted for 39% of the total internet advertising revenue for the first half of 2014.
Here are some valid reasons why PPC marketing can be worthwhile to your business:
Only Pay When Somebody Clicks
One of the reasons PPC is so easy as you only pay when somebody clicks, so you know exactly where your money is going, and you only pay when an interested party clicks on the ad.
This differs than traditional advertising when you pay your dollars and hope your target market actually engages with the ad, but you never quite know.
You Set Your Own Budget
You set your own budget, and you can put whatever cap on your daily spend you want, but it is flexible to change at any time. It does not mean that you can see huge results with a limited budget, it also depends how good your keywords are.
Target The Right Consumer
You can target your ads by place or time, as PPC location targeting and delivery options with device specific preferences is available. This means you can deliver a specific message to consumers at prime times and when they are near.
PPC Can Show Results Fast
Organic growth takes time, although organic search traffic is vital to a site for long term health, it does have a long ROI cycle.
PPC can show results fast, you can start a campaign on a Monday and start seeing results in terms of traffic and conversations the very next day.
PPC Data Informs Of Other Channels
PPC can tell you if a particular keyword or set of keywords is converting well. You can test the waters with new products or services using PPC to estimate the demand for them and see how the market takes to them.
PPC can also be utilized to promote one off events or things that are not part of your overall marketing strategy.
Voova Digital are experts at either providing or giving advice on PPC. Their Digital Marketing have gathered experts in SEO, PPC and every other type of digital marketing to give a wealth of experience.
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