The Power of Social Media And Your Business
With the revolutionary power of social media in today’s world, it is generally thought of as the most powerful form of marketing and also a great tool for market research. However this is not an overnight magic solution, it does take time, but if you are dedicated it will pay off.
They say that the lovechild of the World Wide Web is social media, and this can come in many forms. Whether you have a blog page, forums, business networks, chat apps and our favourite social networks.
Social media marketing, also known as SMM, is a form of internet marketing that utilizes social networking websites such as Facebook, Twitter, Youtube, Instagram and many more. This can aid any company to increase brand exposure and also to broaden your customer reach.
Statistics and Facts
The power of social networking shows that the number of worldwide users is expected to reach up to around 2.95 billion by 2020 and that is just at a third of the earth’s entire population.
It is estimated that 650 million of social networking users are from China, and around 350 thousand are from india. The highest penetration percentage of social networks are said to be from North America where 60 percent of the population has at least one social media account.
It just shows that is amazing how powerful these marketing tools can be!
In the UK the stats are as follows:
Facebook: 32 million
Youtube: 19.1 million
Twitter: 15 million
Instagram: 14 million
Facebook: 16 million
Youtube: 14.8 million
Instagram: 5 million
Twitter: 2.8 million
In South Africa:
Facebook: 13 Million
Twitter: 7.4 Million
YouTube: 8.28 Million
Instagram: 2.68 Million
Effective Ways To Use Social Media To Promote Your Content
Whether you a small, medium or large business, social media should be an integral part of growing and marketing your business.
There are generally speaking two parts to social marketing, engagement and promotion. Engagement is regularly sharing insight and providing value for the customer. This promotes credibility and trust and aiding customers to tell their friends abouts you. Promotion, this is the extension of engagement and its is done so by presenting an offer that is based on your customer’s interest and needs. With social media, this amplifies your efforts so you can be seen and engage a larger audience to grow your business.
You shouldn’t necessarily overly promote your business on social media as it could potentially be seen as too ‘spammy’. If you are uploading regular content you should share this ie, blogs.
Start A Blog Page
Starting a blog page on your business website is a great way to engage with a local or global community. Not only does it aid with your SEO with your outreach and backlinks but you can share this through the vast growing empire within social networks. So when you share your next blog, you can tag all the other businesses or people that you have blogged about and they can see that content. Not only do they see it, but maybe the audience that follows them do too!
Paid Advertising On Social Media
With plenty of options nowadays on social media to perfectly promote your business through targeting advertising, it is not uncommon if you are scrolling through your own personal facebook and you stumble across an ad.
This is a very powerful tool and that fact that you can target your customers through their likes or who they follow, down to what they do for a job, this ensures that the money you are spending on your advertising is being used correctly.
In a recent survey, research showed that around 30% of small business owners reported they needed help with social media.
If this is something that maybe you are wanting to achieve or you don’t know how to get yourself up and running then why not speak to a member of the Voova Digital team today?
They can assist you with your digital marketing needs and help you grow your business through social media.