To begin with, let’s understand what a link is and why is it important to search engines?
By definition, links build connections to keep the web pages all joined up on the internet. Without links, it will be harder to find websites and search engines wouldn’t be able to display proper results.
In addition, it helps search engines understand the value of websites and decide which web pages should rank higher in the search results. Because links serve as one of the influencing factors in search engines to rank web pages for certain keywords.
For Google to better understand the value of one’s pages and certain keywords used. It uses a very complex search algorithm in finding and displaying the most relevant links in its result pages. They’re even having regular Google algorithm updates to penalise websites and filter out those not using Google’s webmaster guidelines to manipulate the SERPs.
To help you understand even better, we have arranged a summary on the value of links. Voova Digital are dedicated professionals focused on giving valuable advice and solutions in digital marketing for those who are having difficulties.
The internet is entirely reliable on links thus without links it will be very difficult to find websites. In fact, links are very important especially for new businesses because it promotes exposure to discover their new websites.
Thus, every businesses main goal is to be profitable so that it will be successful. In order to achieve success, they need to promote awareness. Without links, all sorts of online communications and marketing efforts will fail.
That’s why, a link becomes a valuable tool for businesses because it creates both opportunities of exposure and awareness.
By using links, for posting on your social media channels or for email marketing is a very effective way to drive engagement to your website.
Social media today is a very powerful tool to reach out to your right type of customers. There are even appropriate social media channels that will suit best for which businesses. Social media is a platform for sharing information and has become a game changer for every marketing campaign.
Email marketing involves directly sending messages to your target group of people. It is considered as a traditional practice in any marketing book but it is still a very effective way even today. Reaching out by direct messaging your potential or current customers will successfully drive engagement to your website.
Branding is a marketing practice of establishing an image and a unique name of your company in every of your customer’s mind. In order for a company to establish a strong brand, they will have to create a significant and unique marketing strategy to attract and retain loyal customers.
By the use of links, online marketing efforts are easily rewarded by your effective branding campaigns. Links has the ability to boost visibility in search engines and hence why, it is vital in online marketing.
Online marketing creates opportunities to engage your target audience and locations in our increasingly competitive market.
Backlinks or Inbound links are incoming links from other web pages. When a page links to another webpage, it’s called backlink. A web page with lots of backlinks will tend to rank higher in search result pages especially if it comes from authoritative or relevant sites going to your website.
This is why backlinks are considered very useful for SEO because they make a huge impact on improving one’s website ranking and even rank top in search result pages.
Links will compliment your content because it helps build exposure, engagement, branding and backlinking to your website.
Links are even vital for your marketing strategy and as well as driving website conversions. It can easily direct your target audience in navigating from one page to another page of your websites.
And most importantly, links are extremely valuable in Search Engine Optimisation or SEO. It creates opportunities for awareness and will increase organic traffic to one’s website.