SEO, Search Engine Optimisation, has been around for many years and it is an industry that is constantly evolving and being discovered. There are experts out there that are still learning more and more about SEO each day.
People who are just starting to learn about SEO need to understand the basics and really need to learn and take in as much details as they can. Some newcomers to SEO are infact, opposed to the idea.
Here are some points that most people are still getting wrong.
Are you looking for an SEO expert? Come and talk to Voova Digital today and we can help your customer find you and get you noticed online.
It’s A Trick, It’s A Gimmick, It’s A Scheme
Sometimes you may get into a conversation with someone about SEO and they may think that it i just another gimmick or scheme to get money out of people. It could be some sort of trick to get a website to rank above other within the search results.
A white hat search optimizer is not trying to decieve Google’s algorithms or to manipulate their way to the top. But by figuring ou what website features and content are most important to the users and the search engines and to provide it to them.
Most of the time, this will result in organic and well implemented website improvements with no spam, tricks or hacks of any nature.
Keyword Rankings Are The Only Thing That Matters
In the SEO world, yes, Keyword Rankings are possibly one of the biggest priorities in getting you ranking high within the search results as possible. However, this can often lead to an error in prioritisation and thinking that keyword rankings are the only thing you need to be concerned about.
But, there are in fact, so many metrics and KPIs out there that you should be focussing on measuring you campaigns success and that keyword rankings are only one of these.
The Less You Spend On SEO, The Better
SEO is well known in the marketing world as being very cost effective strategy which yields a very high return of investment (ROI).
Many newcomers who start to find out about SEO may think that the best way to approach SEO is to spend as little as possible which will avoid risk and in-tern, maximise long-term returns.
With low budgets will usually bring amature work with a minimal strategic execution. And, in most cases it is always better to spend more on better services.
If all this is a little much to take in, then contact Voova Digital and we will make everything as clear as possible. As the professionals of digital marketing, Voova Digital have the services and portfolio to aid any business in getting their website responding as it should.