The basic facts about local SEO citation speak for themselves, more and more people are increasingly turning to their mobile phones and tablets to search for local business information and a massive 80% of these searches result in a purchase.
Here at Voova Digital we understand fully the importance of adding local SEO citation information to your digital marketing.
A citation is an online reference all about your business and it’s contact information. Similar to links to your website, Google uses them when evaluating the online authority of your business.
The difference between citations and links is that citations do not need to be linked to your site in order to be credited. So having your NAP (name, address,phone number) listed in plain text is fine.
Structured citations are what you you will find in local business directories, unstructured citations are mentions of your business on sites that are not directories.
You have control over structured citations but less so in unstructured citations.
- You can use Citation Building Services
There are specialist local SEO service providers that will build citations for you. They will have access to many sites that will accept citations all about your business. Roughly about 25% of your citations will go live immediately.
- DIY Citations
Building your own citations is quite straightforward, start your search for places for your citations with help from Google My Business, Yelp and Facebook. Then move to the main aggregators which supply data to search engines. A word of warning make sure that your listings are identical every time, you only earn credit for citations that use your NAP the same way.
- Hire a Digital Marketing Company
If you have the budget an excellent way of ensuring you have the correct solution is to turn to a digital marketing company such as Voova Digital Marketing.
These digital agencies can be both location specific and industry specific, this means they are experts how to present your brand to the world and making citations reinforce the whole SEO strategy.
Building a whole SEO strategy really is a professional and intricate job, at some point you will need help from established agencies who know what they are doing. Many aspects of SEO that you probably have never heard of must be addressed to achieve an effective strategy.
For instance you have to take into account developments not only in your niche, but also those in the search itself, such as algorithmic features or search behaviour options, analyzing their impact on local SEO and charting an appropriate way to go.
An effective citation strategy is definitely the single best tactic for generating local SEO activity. The rewards of building such a strategy will become stronger and stronger as time progresses and becomes more mobile.
Citations also reinforce the fact that your business is part of a local community, it strengthens your local presence and gives your company local kudos.