4 Common SEO Mistakes Marketers Make
The basic facts about local SEO citation speak for themselves, more and more people are increasingly turning to their mobile phones and tablets to search for local business information and a massive 80% of these searches result in a purchase.
Here at Voova Digital we understand fully the importance of adding local SEO citation information to your digital marketing.
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What is Citation
The difference between citations and links is that citations do not need to be linked to your site in order to be credited. So having your NAP (name, address,phone number) listed in plain text is fine.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_empty_space height=”60px”][vc_empty_space height=”50px”][vc_empty_space height=”30px”][vc_single_image image=”3076″ img_size=”900*500″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”30px”]
Structured and Unstructured Citations
You have control over structured citations but less so in unstructured citations.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”30px”]
How to you Build Citations
- You can use Citation Building Services
There are specialist local SEO service providers that will build citations for you. They will have access to many sites that will accept citations all about your business. Roughly about 25% of your citations will go live immediately.
- DIY Citations
Building your own citations is quite straightforward, start your search for places for your citations with help from Google My Business, Yelp and Facebook. Then move to the main aggregators which supply data to search engines. A word of warning make sure that your listings are identical every time, you only earn credit for citations that use your NAP the same way.
- Hire a Digital Marketing Company
If you have the budget an excellent way of ensuring you have the correct solution is to turn to a digital marketing company such as Voova Digital Marketing. [/vc_column_text][/vc_column][vc_column width=”1/2″][vc_empty_space height=”10px”][vc_single_image image=”3079″ img_size=”900*500″][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_column_text]These digital agencies can be both location specific and industry specific, this means they are experts how to present your brand to the world and making citations reinforce the whole SEO strategy.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”30px”]
Professional SEO Strategy
For instance you have to take into account developments not only in your niche, but also those in the search itself, such as algorithmic features or search behaviour options, analyzing their impact on local SEO and charting an appropriate way to go. [/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]An effective citation strategy is definitely the single best tactic for generating local SEO activity. The rewards of building such a strategy will become stronger and stronger as time progresses and becomes more mobile.
Citations also reinforce the fact that your business is part of a local community, it strengthens your local presence and gives your company local kudos. [/vc_column_text][/vc_column][/vc_row]
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