
The constant argument over the validity of AdWords and justifying the expense for a long campaign will go on and on. How much you should bid for your PPC is always a mute point.
Many people leave that decision to their digital marketing experts like the Voova Group who are professionals at handling a PPC campaign.
However, we have put together a selection of top tips that can help you stretch your PPC budget and make your money go further.
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This is not good for the end of month reports when cost-per conversion has increased. Ensure that your IP address and your digital marketing partners IP address is also excluded.[/vc_column_text][vc_empty_space height=”30px”][/vc_column][/vc_row][vc_row][vc_column]
To check on this find the Segment drop down tab and select Network (with Search Partners). This will divide your traffic into Google only and Search Partners. If you wish to cease this then un-tick the option within the campaign settings.[/vc_column_text][vc_empty_space height=”30px”][/vc_column][vc_column width=”1/2″][vc_single_image image=”3131″ img_size=”900*350″][vc_empty_space height=”30px”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″]
To check on this find the Segment drop down tab and select Network (with Search Partners). This will divide your traffic into Google only and Search Partners. If you wish to cease this then un-tick the option within the campaign settings.[/vc_column_text][vc_empty_space height=”30px”][/vc_column][vc_column width=”1/2″]
By analyzing your location reports you can reduce your costs dramatically, for each PPC campaign use the Settings tab to narrow and refine your target areas.
If a certain city is responding well then you might want to break it into smaller more designed areas to target. [/vc_column_text][vc_empty_space height=”30px”][/vc_column][/vc_row][vc_row][vc_column]
This is where Google Analytics can really help, it provides an entire section on what are the most popular times for customers to convert.[/vc_column_text][vc_empty_space height=”30px”][/vc_column][/vc_row][vc_row][vc_column]
Within the Settings tab there is a Devices section which allows you to see the breakdown of traffic by clicks, conversions etc. And from this information you can decide how you should allocate budget based on the bid adjustment system.
This provides the opportunity to exclude mobile traffic if you find that is wasting your budget.
These fairly obvious tips can help in making your PPC budget stretch further and make it work better for you being more targeted.
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