Voova Digital | Top Tips On Getting The Most Out Of Your AdWords Budget

The constant argument over the validity of AdWords and justifying the expense for a long campaign will go on and on. How much you should bid for your PPC is always a mute point.

Many people leave that decision to their digital marketing experts like the Voova Group who are professionals at handling a PPC campaign.

However, we have put together a selection of top tips that can help you stretch your PPC budget and make your money go further.

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IP Exclusions

[vc_empty_space height=”30px”][vc_column_text]The simple rule is, do not click on your own ads. By doing so you are unwittingly increasing impressions, which in turn can decrease your click-through rate and eventually have a negative effect on your scores.

This is not good for the end of month reports when cost-per conversion has increased. Ensure that your IP address and your digital marketing partners IP address is also excluded.[/vc_column_text][vc_empty_space height=”30px”][/vc_column][/vc_row][vc_row][vc_column]

Google Search Partners

[vc_empty_space height=”30px”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]Search partners can extend the reach of your ads campaign to a raft of non-Google websites, as well as Google maps and YouTube. On the face of it this looks a good thing but sometimes it often tends to be a waste of your budget.

To check on this find the Segment drop down tab and select Network (with Search Partners). This will divide your traffic into Google only and Search Partners. If you wish to cease this then un-tick the option within the campaign settings.[/vc_column_text][vc_empty_space height=”30px”][/vc_column][vc_column width=”1/2″][vc_single_image image=”3131″ img_size=”900*350″][vc_empty_space height=”30px”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″]

Google Search Partners

[vc_empty_space height=”30px”][vc_column_text]Search partners can extend the reach of your ads campaign to a raft of non-Google websites, as well as Google maps and YouTube. On the face of it this looks a good thing but sometimes it often tends to be a waste of your budget.

Location Reports

[vc_empty_space height=”30px”][vc_column_text]Inner City locations are far more expensive in terms of click costs, ensure you are targeting the right locations so that you are not paying for areas that you need not.

By analyzing your location reports you can reduce your costs dramatically, for each PPC campaign use the Settings tab to narrow and refine your target areas.

If a certain city is responding well then you might want to break it into smaller more designed areas to target. [/vc_column_text][vc_empty_space height=”30px”][/vc_column][/vc_row][vc_row][vc_column]

Ad Scheduling

[vc_empty_space height=”30px”][vc_column_text]You can schedule you ads to run exactly when you want, so it is pointless scheduling ads to run when customers are not likely to see them and convert. This is usually in the early morning or at weekends.

This is where Google Analytics can really help, it provides an entire section on what are the most popular times for customers to convert.[/vc_column_text][vc_empty_space height=”30px”][/vc_column][/vc_row][vc_row][vc_column]

Devices

[vc_empty_space height=”30px”][vc_column_text]You can target specific devices to run your AdWords campaigns, this can be useful depending on what you are selling and how your ad is viewed on mobile devices.

Within the Settings tab there is a Devices section which allows you to see the breakdown of traffic by clicks, conversions etc. And from this information you can decide how you should allocate budget based on the bid adjustment system.

This provides the opportunity to exclude mobile traffic if you find that is wasting your budget.

These fairly obvious tips can help in making your PPC budget stretch further and make it work better for you being more targeted.

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