Upcoming Web Design Trends Expected in 2017
Designing websites is a constant evolving art, website designers strain to make their sites the best and most striking.
Over the years the evolution has given us things like; sidebars, banner ads, pop ups, social media buttons and sign up boxes.
They have all added to the wow factor of websites but have contributed to cluttering up our websites and sometimes taking the visitors attention away from the main point of the site.
The possibility in 2017 is that website designers will turn back the clock and move back to basics. And that means making the true content the beating heart of any website.
It is increasingly more prevalent that websites are mobile friendly as more and more people are demanding access via their mobile devices. There is already an overall trend to make things easier to navigate on website.
More and more sites are starting to simplify their navigation down to about four or five items. This helps the visitor focus on the content rather than trying to find a way off the page.
Less Focus On The Homepage and More On Landing Pages
The trend to make Landing Pages the key elements of the site rather than the Home Page is growing and growing.
Marketeers want to direct traffic to specific pages rather than a general overview page. Of course this makes perfect sense, by directing the visitor straight to the relevant pages and content will improve conversations.
These new pages will be as well designed as everything on the site but with the addition of targeting the customer much more.
The Death Of Flat Design
Old style websites where everything looked identical are close to the point of extinction. Flat design has little identity, and does a bad job of elevating your site above the competitors.
The flat design has turned from a modern update of skeuomorphic design to a set of design aesthetics that all and sundry apply, thus one site looks more or less like another. Flat design will gradually phase out in favour of layouts and designs with more imagination and intrigue the customer.
More Imagination For Headings
Content is king, but to grab the visitor’s attention imaginative headings are becoming more prevalent. To have and eye catching heading designers are moving away from san serif, all caps and centered headings and are proving to be more creative with a unique design.
By adding elements to the heading, changing up the justification and layout are some of the new ways designers are experimenting with headings.
More Animations & GIF’s
Already a highly popular element to many websites, animations are a great way to show how something works, how to do something or demonstrate relevant content.
The usual way of achieving this has been with GIF’s, but there is an increasing move towards SVG and CSS to give some pretty unique elements to your site.
In the future the use of these animations will become increasingly popular, as more content types are shared and animation is used to demonstrate this and make things simpler for the visitor.
More Hand Drawn Elements
A somewhat new trend, and definitely quirky is the use of hand drawn elements as part of web design. These elements could include fonts, icons, graphics, and buttons to give an honest homely factor to the site.
The growth of this type of design has come around because of its uniqueness. Hand drawn elements make your site a one off and very different to anything else that is out there. Traffic will be drawn by this and your site will contrast to the multitude of other bog standard sites out there.
From more animations to duotone images, imaginative headings to more content focused elements, to microinteractions to navigation diets, these design trends are the upcoming design elements of websites of the future.