Google announced on the Webmaster blog that they are going to be boosting the effects of the mobile friendly algorithm they launched back on April 21, 2015.
The algorithm is a page-by-page signal, so it can take some time for Google to assess each page, and that may be why it will be a gradual rollout. Also depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show.
[vc_row][vc_column width=”1/1″][vc_empty_space height=”30px”]
Google does not use AMP as a ranking signal at the present time, it does however prominently feature AMP pages. It is a good bet that Google will start to in the future and as time progresses it will increase the importance of using AMP.
There are a number of tools that Google use that enable you to figure out whether your site is mobile friendly and Google’s Webmaster Tools feature a detailed section that highlights mobile usability errors. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_empty_space height=”30px”]
- Avoids software that is not common on mobile devices
- Utilises text that can be read without zooming
- Sizes content to the screen so users don’t have to zoom or scroll horizontally
- Spaces links far enough apart so that the chosen one can be tapped easily
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_empty_space height=”30px”]
If your site is already mobile friendly and you have made the significant improvements, Google assures that you will not be affected by the update. [/vc_column_text][/vc_column][vc_column width=”1/2″][vc_empty_space height=”15px”][vc_single_image image=”2795″ css_animation=”pulse” border_color=”grey” img_link_target=”_self” img_size=”500*300″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_empty_space height=”30px”]
Google stated that when it first introduced this as a ranking criteria last year, the premise was to give mobile users a better search experience. Most publishers and site owners have taken heed of this notification and developed their sites accordingly.
[/vc_column_text][vc_column_text]It is without doubt that mobile searches are now a high proportion of traffic on any site and will only increase in volume. It will only be a matter of time before mobile use overtakes any other type of search and it will be imperative for the success of any site that it is mobile friendly.
Voova Digital specialise in helping clients to raise the profile of their website, in the process generating more new business.
To find out more about how Voova Digital can help your business, contact our friendly team today!
UK: +44 (0) 207 097 1235
AU: +61 (0) 28 006 2737
TH: +66 (0) 38 232 103
Or send us a quick email to email@example.com[/vc_column_text][vc_empty_space height=”30px”][/vc_column][/vc_row]