Many people contact us here at Voova Digital about content, and all relevant aspects concerning content on a site. Our SEO experts cannot stress enough the importance of good and informative content on a site.
In the early days, the thinking about blog writing was just all about quantity, the more the better. In some ways, this was true as writing volume amounts of content does show activity on a site and fresh information being added regularly.
The modern view on this is to focus more on quality and entertaining the reader, so many people are turning to the thinking that any blog should add good value to the site. But still, on many sites, the old content is still there.
Should You be Bothered by Old Blogs?
Should you really be bothered about old blogs? Good housekeeping and maintenance of your site tell you that you should be addressing this issue and one of the reasons why is it hard to keep the inventory of your content.
If you do a little pruning it can help increase your crawl efficiency and will help Google find the good content that exists.
What do You Keep
Deciding what to keep and what to trim can be difficult, and first, you have to know what blogs you actually have. A full list of the URL’s and coordinating metadata is really helpful to both evaluate and document your blog content.
How do You Assess Your Content?
To assess if your content is worth keeping or not there are five basic questions that you should be addressing.
- Is it good content?
- Is it beneficial to the reader?
- Is it beneficial to your site?
- Is it causing any site issues?
- Is it Relevant?
Using this criteria you can now divide your content into two piles, one to keep and the other to discard.
Improving on What Already Exists
Not all your old blog content needs discarding, it is far easier to make alterations and improve what is there than to start completely afresh. Simple things like grammar, spelling and general writing can improve a blog immensely.
Make sure that any blogs have a clear point, it is highlighting a particular topic and is delivering the message clearly.
Once you have addressed the actual content itself then make what technical improvements that the blog piece may need. Such as linking or alt text.
Update Your Blog Content
Perhaps the only pruning you need to make on the existing blog content is to update it. Review the information that the content is relaying with fresh new data that is current to today.
Promote the New Content
Now that you have trimmed and updated your blog content you need to tell the world about it and promote it. Share the content on social media or perhaps try some outreach.
Don’t forget to follow up on keeping track of how the new content is affecting your site. The most noticeable will be in organic growth, even though you may have designed it for lead generation or other reasons.
If you are in doubt how to improve and update your blog content then content a digital marketing company such as Voova Digital.