Mobile friendly websites are no longer an option but a necessity!
In late 2014, Google started adding a mobile friendly tag to websites shown in their mobile search results.
A mobile friendly website is already a very important ranking signal and is going to be even more important in 2015.
If your website is not mobile friendly then it won’t rank well in Google search results.
Over 50% of searches carried out on mobile devices are local searchers (they include a location such as restaurants in Sydney or shoe store in Oxford).
More than 70% of consumers expect websites to be mobile friendly when searching on mobile devices
Users are 5 times more likely to make an enquiry on your site via a mobile device if the site is mobile friendly