Everything you need to know when creating Facebook Ads
Identify your business needs:
This has to do with your intent and will determine the needed functionality of your website. Questions to ask oneself include things like am I going to sell anything on the website? Do I want my website simply as a portfolio/contact website? Do I want to provide member areas and special member content? Should my website work on all devices? Though extra functionality can be added to any website through plugins, you do need a vague idea of your expectations for your site so you can ensure you choose the right theme I.e if you have the idea of eventually having a shop online, then you’d need to ensure the theme you pick can work with e-commerce platforms like Woocommerce
Things to watch out for when you choose a theme:
Themes are the way WordPress works, theme developers have spent hundreds of hours customizing WordPress specifically for the potential needs of a range (huge range actually, and the number of themes keeps increasing daily) and variety of business. Your job (once you have clear which needs your business has) is to go to themeforest.com and search for the theme that fits your business the best, and don’t let yourself get tricked into choosing a theme because of what it looks like, pay more attention to its functionality rather than its graphic design ( though of-course it must look nice, but looks come second to how useful it can be for you)
Check out comments and activity:
Always read what people say about the theme before making a purchase. The more downloads and the more comments a theme has the more resources and information there will be available for you to use (and take advantage of). Word to mouth is still a very relevant, just take the time and read how people who already purchased the theme feel about it (are there any obvious issues you need to watch out for?). The great thing about the internet is that people aren’t scared of being honest so you can expect to get a clear idea of how good the theme is before making any purchase
Make sure it has a lot of shortcodes:
WordPress shortcodes allow you to input a range of data and useful functions (like pricing tables, progress bars, forms, etc ) so make sure the theme you are about to choose has some good ones! Trust me on this one, shorcodes to insert icons, menus, accordions and other useful elements will come very handy when developing. You can normally see all the shorcodes available by going to the live preview of the theme (and look in the navigation, they are always there!)
Keep it responsive:
Make sure the theme is responsive, in our increasing mobile era it is very important that your website can work on all devices. Though most modern themes will be responsive by default, you should still read and make sure it says so in the description of the theme (and it will tell you in the first couple of lines as responsive design is very important trend at the moment).
Support, support, support!
Go to the support section of the theme and double check that the developers answer user questions often and in a useful way. You never know how or when you will get stuck while using the theme, it is very very important that you know you can always count on the support forum to help you solve problems
Get in contact with Voova Digital in case you have any questions regarding wordpress or webdesign! We can help you build your website from scratch, fix a site you already have or offer Google Adwords and other digital marketing services. We love answering questions!
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